Contact us

Please send all correspondence to the Journal Publisher:

Julie Kerry
Publisher
Applied Marketing Analytics
Henry Stewart Publications
Ruskin House, 40/41 Museum Street
London WC1A 1LT, UK
Tel: +44 (0)20 7092 3469
Email: julie@hspublications.co.uk

Details

Call for articles

Call for articles - Special Issue: Customer Data in Marketing Analytics

Contact us

Editorial Board

Forthcoming content

Instructions for authors

Multi-user licences

Table of Contents

Volume 10 (2024-25)

Volume 9 (2023-24)

Volume 8 (2022-23)

Volume 7 (2021-22)

Volume 6 (2020-21)

Volume 5 (2019)

Volume 4 (2018)

Volume 3 (2017)

Volume 2 (2016)

Volume 1 (2014-15)

Featured Articles

Using lift-testing to measure the true value of digital marketing in the cross-device world

Dominic Williamson, Lead, Marketing Science Team, Facebook

Content intelligence: A case study at the American Cancer Society

Colleen Jones, CEO of Content Strategy, Content Science and Melinda Baker, Marketing Strategy, American Cancer Society

Optimising marketing strategies by customer segments and lifetime values, with A/B testing

Paromita Guha, Co-founder and Data Scientist, Axiomatic Data, Christina Echagarruga, Data Scientist, Facebook and Eva Qi Tian, Data Scientist, Vanguard Group

Publisher:

Julie Kerry

First Published:

November 2014

ISSN (print):

2054-7544

ISSN (web):

2054-7552

Back to Journal

Details

Call for articles

Call for articles - Special Issue: Customer Data in Marketing Analytics

Contact us

Editorial Board

Forthcoming content

Instructions for authors

Multi-user licences

Featured Articles

Back to Journal

Table of Contents

Volume 10 (2024-25)

Volume 9 (2023-24)

Volume 8 (2022-23)

Volume 7 (2021-22)

Volume 6 (2020-21)

Volume 5 (2019)

Volume 4 (2018)

Volume 3 (2017)

Volume 2 (2016)

Volume 1 (2014-15)

Featured Articles

Using lift-testing to measure the true value of digital marketing in the cross-device world

Dominic Williamson, Lead, Marketing Science Team, Facebook

Content intelligence: A case study at the American Cancer Society

Colleen Jones, CEO of Content Strategy, Content Science and Melinda Baker, Marketing Strategy, American Cancer Society

Optimising marketing strategies by customer segments and lifetime values, with A/B testing

Paromita Guha, Co-founder and Data Scientist, Axiomatic Data, Christina Echagarruga, Data Scientist, Facebook and Eva Qi Tian, Data Scientist, Vanguard Group

Publisher:

Julie Kerry

First Published:

November 2014

ISSN (print):

2054-7544

ISSN (web):

2054-7552

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Applied Marketing Analytics

Applied Marketing Analytics has found just the right balance of practical and strategy articles that make it indispensable for those who work in this industry - especially those who manage data workers. A peer-reviewed journal is essential to the advancement of the digital analytics industry and Applied Marketing Analytics fills the bill intelligently.

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Contact Information

Henry Stewart Publications LLP

Registered office: Ruskin House, 40/41 Museum Street

London, WC1A 1LT, UK

Tel: +44 (0)20 7092 3465

Email: info@hspublications.co.uk

Registered in England, Incorporation No. OC 317997