"I was pleased to see that the new journal is aimed at managers in the field to better understand the benefits of supply chain management thinking. The journal is focused on delivering these developing best practices to practicing managers. There is a vast gulf between academic’s theory and managerial practice [and] your journal should be a timely addition."
Volume 11 (2025-26)
Each volume of Applied Marketing Analytics consists of FOUR 100-page issues. Articles published in Volume 11 are listed here:
Details
Table of Contents
Featured Articles
Jim Sterne, Online Marketing Analytics & Business Scaling Consultant
Lawrence Latvala, Americas Financial Services Industry Practice Leader and Jeff Horn, Americas Financial Services Industry Consultant, Teradata and Bill Bruno, Chief Executive Officer, D4t4 Solutions Plc
Isaline Duminil, Marketing and Communications Director, JCDecaux Singapore and François-Xavier Pierrel, Chief Data Officer, JCDecaux Group
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552
Table of Contents
Featured Articles
Jim Sterne, Online Marketing Analytics & Business Scaling Consultant
Lawrence Latvala, Americas Financial Services Industry Practice Leader and Jeff Horn, Americas Financial Services Industry Consultant, Teradata and Bill Bruno, Chief Executive Officer, D4t4 Solutions Plc
Isaline Duminil, Marketing and Communications Director, JCDecaux Singapore and François-Xavier Pierrel, Chief Data Officer, JCDecaux Group
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552