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Volume 11 (2025-26)
Each volume of Applied Marketing Analytics consists of FOUR 100-page issues. Articles published in Volume 11 are listed here:
Details
Table of Contents
Featured Articles
Dominique M. Hanssens, Paul W. Farris, James D. Lenskold and David J. Reibsteins
Jennifer Cutler, Assistant Professor of Marketing, Northwestern University, Kellogg School of Management and Aron Culotta, Assistant Professor of Computer Science, Illinois Institute of Technology
Jim Sterne, Online Marketing Analytics & Business Scaling Consultant
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552

Table of Contents
Featured Articles
Dominique M. Hanssens, Paul W. Farris, James D. Lenskold and David J. Reibsteins
Jennifer Cutler, Assistant Professor of Marketing, Northwestern University, Kellogg School of Management and Aron Culotta, Assistant Professor of Computer Science, Illinois Institute of Technology
Jim Sterne, Online Marketing Analytics & Business Scaling Consultant
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552