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Table of Contents

Volume 11 (2025-26)

Volume 10 (2024-25)

Volume 9 (2023-24)

Volume 8 (2022-23)

Volume 7 (2021-22)

Volume 6 (2020-21)

Volume 5 (2019)

Volume 4 (2018)

Volume 3 (2017)

Volume 2 (2016)

Volume 1 (2014-15)

Featured Articles

Measuring the success of social marketing campaigns with web/digital analytics

Vaibhav Gardé, Marketing Principal, Interactive Marketing, FedEx

Planning for a cookie-less future: How browser and mobile privacy changes will impact marketing, targeting and analytics

Ian Thomas, Independent Consultant

Analytic transformation: How to profit from a data deluge

Jacques Bughin, Senior Partner and Gloria Macias-Lizaso, Partner, McKinsey & Company

Publisher:

Julie Kerry

First Published:

November 2014

ISSN (print):

2054-7544

ISSN (web):

2054-7552

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