"Time is a very precious commodity to all industry practitioners in operations and making time in a busy schedule to attend seminars and market events is extremely difficult. This journal brings thought-provoking articles and peer opinions to your desk and enables the time-constrained practitioner to gain an insight into market issues covering a wide range of topics. There are only a few journals with an operational focus; being peer reviewed ensures it has relevance and worth reading."
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Table of Contents
Featured Articles
Dominique M. Hanssens, Paul W. Farris, James D. Lenskold and David J. Reibsteins
Jacques Bughin, Senior Partner and Gloria Macias-Lizaso, Partner, McKinsey & Company
Colleen Jones, CEO of Content Strategy, Content Science and Melinda Baker, Marketing Strategy, American Cancer Society
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552
Table of Contents
Featured Articles
Dominique M. Hanssens, Paul W. Farris, James D. Lenskold and David J. Reibsteins
Jacques Bughin, Senior Partner and Gloria Macias-Lizaso, Partner, McKinsey & Company
Colleen Jones, CEO of Content Strategy, Content Science and Melinda Baker, Marketing Strategy, American Cancer Society
Publisher:
Julie Kerry
First Published:
November 2014
ISSN (print):
2054-7544
ISSN (web):
2054-7552