“The thought leadership and knowledge sharing by industry experts contained within this Journal truly exemplifies how cyber security is a non-competitive environment.”

"I am pleased there is going to be a journal focused on this. There was a clear gap in the market for a publication which helps us understand more about the strategies adopted by digital banks and how FinTech can help them."

Applied Marketing Analytics has found just the right balance of practical and strategy articles that make it indispensable for those who work in this industry - especially those who manage data workers. A peer-reviewed journal is essential to the advancement of the digital analytics industry and Applied Marketing Analytics fills the bill intelligently.

“Given the rapidly changing landscape of our industry and the common thread of organizations 'doing more with less' in a resource-scarce environment, this journal is not just timely, but necessary. A journal of this nature, with topics such as organizational behavior and operational challenges that a healthcare administrator who is resource-stricken can relate to, is an opportune and worthwhile endeavor.”