"Time is a very precious commodity to all industry practitioners in operations and making time in a busy schedule to attend seminars and market events is extremely difficult. This journal brings thought-provoking articles and peer opinions to your desk and enables the time-constrained practitioner to gain an insight into market issues covering a wide range of topics. There are only a few journals with an operational focus; being peer reviewed ensures it has relevance and worth reading."
Forthcoming content
A selection of articles and real-world case studies scheduled for Volume 12 of Journal of Digital & Social Media Marketing - consisting of four 100-page issues in both print and online - includes:
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Revolutionising data enrichment and transforming customer insights for hyper-personalised experiences
Chanuttita Chitmanasak, Regional Head of CRM & Marketing Automation, East Asia & Australia, Michelin -
Creating a holistic strategy for organic and paid social
Kate Berry Szeker, Social Media Manager, MilliporeSigma -
What’s next in digital marketing for chief marketing officers in financial services?
Lindsay Ogan, Chief Marketing Officer, Stride Bank -
Revamping the TTI social media brand image
Cesar Caballero, Social Media Coordinator, Youth Transportation Safety Program, Texas A&M Transportation Institute -
The power of shoppable social content: Transforming digital commerce
Liz Griffin, Global Vice President, Social Commerce, Bazaarvoice -
Instagram Reels vs. Stories: Finding the best place for your content
Nisha Kashyap, Creative Director, Sociallyin -
How to squeeze more results from your paid ads budgets
Russ Macumber, Co-Founder and Managing Director, Impressive USA -
Female sports fan engagement with F1 motorsports team brands on X
Elisabeth Lick, Software Engineer, Aston Martin F1 Team, Rashid Bakirov, Senior Lecturer in Computing and Tauheed Ahmad Ramjaunm, Senior Lecturer in Corporate & Marketing Communications, Bournemouth University -
How to increase response by triggering hardwired human behaviours
Nancy Harhut, Chief Creative Officer, HBT Marketing -
Instinct over strategy: The pivotal shift in social media marketing
Tom Sweeney, Global VP of Influencer, Brainlabs -
Youth perspectives on native short-video advertising in Chinese social media
Ruowen Wang, IMC specialist, Alibaba, and Huan Chen, Associate Professor and Chair of the Department of Advertising, University of Florida -
The art of data storytelling: Bridging the gap between numbers and impact
Kabrina Ashley, Onramp Consulting -
Effective emoji use for public agencies
Warren Kagarise, Digital Engagement Manager, King County -
Segmenting esports players: Consumer profiles of Generation Z esports enthusiasts
Claudia Brauer, Digital Marketing & Analytics, MCI Internationale Hochschule, Kirstin Hallmann, Institute of Sport Economics and Sport Management at the German Sport University Cologne, and Anita Zehrer, Professor and Head of the Family Business Center, MCI The Entrepreneurial School -
Modernising your online experience: Strategies and tactics
Fabian Kersten, Global Head of Digital Product/Customer Journey, Syensqo -
Analysing advertising avoidance in algorithmic mediascapes: Exploring the impact of social media fatigue, privacy concerns, and algorithmic media content awareness
Setareh Alavi, Pooja Iyer, and Laura F. Bright, Associate Director and Associate Professor of Media Analytics, School of Advertising and Public Relations, Moody College of Communication, University of Texas at Austin -
If you can imagine it, you generative AI it
Andrew Pearson, Managing Director, Intelligencia -
Longitudinal analysis of corporate social media usage
Katherine Taken Smith, Professor of Marketing, Texas A&M University-Corpus Christi at RELLIS