Forthcoming content

A selection of the peer-reviewed articles and real-world case studies scheduled for Volume 11 - includes:

  • Marketers should look to social media to build trust in their brand – but they better know how to measure it
    Charlotte Lander, Director, Social Media, Corporate Affairs, Brand & Marketing, Rachel Harris, and Duarte Garrido, Global Head of Social Media and Cross-Channel Activation, Standard Chartered Bank 
  • Navigating social media platform algorithms
    Stephanie Ramirez, Senior Strategy and Data Analytics & Insights Lead, Lyft
  • Jumping off the social band wagon: Why you should be trying to achieve more with less – and the key organisational changes you’ll need to make along the way
    Elizabeth Charlesworth, Head Of Communications, The Old Vic Theatre
  • How to pivot to a first-party data marketing strategy
    Jascha Kaykas-Wolff, President, Lytics
  • How Appian developed and delivered a successful B2B social media strategy
    Ehsan Khodarahmi, Social Media Manager, EMEA, Appian Europe
  • Case study on Conde Nast’s multichannel audience strategy
    Lexi Herrick, Director Of Audience Development, Allure Magazine, Condé Nast
  • How to design for engagement in digital marketing
    Seann Lautner, Senior UX Strategist - Digital Airpoints, Air New Zealand
  • Using TikTok as an influencer marketing channel for user acquisition
    Amanda Allegrini, Global Influencer Marketing Lead, OneFootball
  • Ways to build data-driven confidence within your social media programs
    Sydney Morgan, Community & Content Strategist, Chemistry
  • How can B2B and B2C marketers future-proof their digital marketing strategies?
    Manvee Sharma, Global Digital Marketing Lead, Royal FrieslandCampina
  • Understanding synthetic media, disinformation and brand risk in the new era of AI
    Michael Ruby, President and Chief Creative Officer, Park and Battery
  • How can cultural understanding contribute to the general success of brand positioning and campaigns?
    Janina Jahns, Senior Culture & Entertainment Manager, Northern Europe (Brand Campaigns and partnerships), Diageo
  • Curing the pilotitis syndrome in digital marketing in biopharmaceutical companies
    David Davidovic, CEO, pathForward, and former Global Head of Commercial Services, Roche and Genentech
  • How brands can build trust as a competitive advantage in digital marketing
    Simon Beyer, Partner, Ingager 
  • How to elevate your email engagement strategy
    Guy Hanson, Vice President, Customer Engagement (International), Validity
  • How to gather trustworthy data in a post third-party cookies world
    Lars Maat, Company Owner, Maatwerk Online
  • A formula for success: How Formula One racing embraced digital and social media to engage fans
    Natalie T. Wood, Associate Dean and Professor of Marketing and Janée N. Burkhalter, Professor of Marketing and Associate Provost for Diversity, Equity & Inclusion, Saint Joseph’s University
  • How the Met Office found success on TikTok
    Ross Middleham, Creative Lead, Met Office, UK
  • Leveraging user generated content to build your brand community
    Kristi Mason, Social Media and Community Manager, Robert Half
  • Unlocking sustainable e-commerce growth: What role can owned channels play?
    Cian Agnew, Executive Director, Client Partnerships, Wunderkind International
  • How the ODWC Social Media team successfully changed its Twitter strategy
    Sarah Southerland, Communications and Information Specialist, Oklahoma Department of Wildlife Conservation
  • Delivering the Welsh Government’s social media strategy
    Laura Truelove, Senior Digital Media Manager, Welsh Government
  • Does it pay to polarise? The impact of brand activism on brand perceptions and purchase intentions in entrepreneurial marketing
    Christian Rudeloff, Professor, Macromedia University of Applied Sciences and Hamasa Amin, Marketing Campaign Manager, RTL AdAlliance
  • How should I choose my tech stack?
    Leonardo Oliveira, Digital Strategy Director, MediaSense
  • Using authentic long-form video for difficult stories on social
    Zac Murphy, Senior Digital Content Strategist, Office of Superintendent of Public Instruction
  • How to operate at maximum output with a small team
    Emily Bonilla-Pieton, Lead Social Media Strategist, Transportation Security Administration
  • Digital marketing and misinformation: Why we need a new professional ethics to guide our practice
    Jaigris Hodson, Associate Professor, College of Interdisciplinary Studies, Royal Roads University
  • Michigan State Parks photo ambassador program: A case study
    Stephanie M. Yancer, Social Media Coordinator, Michigan Department of Natural Resources, Parks, and Recreation Division