Volume 2 (2014-15)

Each volume of Journal of Digital & Social Media Marketing consists of four quarterly 100-page issues. Those published in Volume 2 were:

Volume 2 Number 4

• Personalisation along the customer journey
  Christopher Reynolds, VP, Data & Marketing Analytics, Condé Nast
• Unlocking the power of data under the new EU General Data Protection Regulation
  Darren Verrian, CEO and Ardi Kolah, Director of Training & Content, EU Compliance and Recruitment 
• The agency selection process: More than just a numbers game
  Maarten L. Albarda, Founder, MLA Consulting and Former VP, Global Connections, Anheuser-Busch InBev
• Surfing social-media waves to propel a brand’s momentum: What wave, and when and how to ride it to perfection
  Wilfried R. Vanhonacker, Coca Cola Chair in Marketing, Olayan School of Business, The American University of Beirut 
• The future of digital banking: A conversation with Miguel-Ángel Rodríguez-Sola, Group Director for Digital, Marketing & Customer Development, Lloyds Banking Group
  Interview
• Digital success through data and analytics maturity
  David Booth, Founding Partner, Cardinal Path
• Social media risk: Closing the management gap to safeguard reputation and productivity
  James Leavesley, CEO, CrowdControlHQ
• Mayhem in social media
  James M. Leonhardt, Assistant Professor of Marketing and Savannah Johnston, College of Business, New Mexico State University

Volume 2 Number 3

• Building a social media strategy that drives business results
  Tamar Rimmon, Senior Manager, Analytics and Audience Development, Condé Nast
• Social media marketing and the law
  Phil, Sherrell, Partner and Ruth Boardman, Partner, Bird & Bird
• The momentum strategy: Riding viral waves in social media space
  Wilfried R. Vanhonacker, Coca Cola Chair in Marketing, American University of Beirut
• Digital halo: Strategies for building online personal reputations
  Mark Chong, Associate Professor of Corporate Communication, Singapore Management University and Sangeet Choudary, Founder and CEO, Platform Thinking Labs
• Digital media as ‘big data’: Retailing evidence from Belgium
  Jacques Bughin, Director, McKinsey & Company
• Mobile devices open door to young readers
  Alan Wilson, Associate Professor, Edinboro University of Pennsylvania
• Real time: The next frontier of analytics 
  Andrew Pearson, Managing Director, Qualex Asia
• How social media can strengthen donor relationships
  Julie Roe, Adjunct Professor, School of Public Service Leadership, Capella University and Bruce L. Lazar, Consultant
• The interplay of website aesthetics and information quality on website trust    
  Subhash Jha, Assistant Professor of Marketing, Indian Institute of Management Udaipur, Marla Royne, Chair, Department of Marketing & Supply Chain Management, University of Memphis and Ankit Kesharwani, Assistant Professor of Marketing and Strategy, IBS Hyderabad, IFHE University

Volume 2 Number 2

• Data driven advertising: Automation or emotion?
  Alan Schulman, VP, Global Digital Marketing & Brand Content, SapientNitro
• Using definitive insights and data to deliver personalised customer experiences
  Shawn Burns, Global VP, Digital Marketing, SAP
• Brand partnership case study: How Travel Alberta and Expedia developed the ‘Find Your Alberta’ web series
  Noah Tratt, Global Vice President of Media Solutions, Expedia
• Thinking differently about Pinterest
  Bob Gilbreath, Co-founder and President, Ahalogy
• Building a 'click and collect' strategy to maximise customer convenience and sales
  Will Lockie, Programme Head, Multichannel, Evans Cycles
• Increasing sales through engaging the customer at all points throughout the omni-channel
  Paul Loft, Managing Director, Homebase
• What Panda 4.0 means for online businesses
  Daniel Kingshott and Al Keck, Managing Director, toinfinity
• Corporate blogs, social media links, and firm performance: A study of Fortune 500 companies
  Yujie Wei, Associate Professor of Marketing, University of West Georgia, Pingping Song, Assistant Professor, Georgia Gwinnet College and Brian Rutherford, Assistant Professor of Marketing and Professional Selling, Kennesaw State University
• Social media in small and medium enterprises
  Lakshmi Goel, Associate Professor, Gerry Blackwood, Professor and Karina Person, University of North Florida
• Social media use by legislative offices for constituent communications
  Thomas Kim Hixson, Chairperson, Communication Department, University of Wisconsin – Whitewater
• Consumer news preferences for mobile applications
  Monica B. Fine, Assistant Professor of Marketing and Melissa N. Clark, Associate Professor of Marketing, Coastal Carolina University

Volume 2 Number 1

• Delivering successful business-to-business marketing: The fight between the left and right-hand side of the brain
  Dan Robb, B2B Marketing Communications Manager, Samsung Electronics
• Content and distribution are the keys to brand building on the social web
  Jonathan Perelman, General Manager, Video and VP, Agency Strategy, BuzzFeed
• How the digital sales professional will change marketing’s customer intelligence
  Peter Robinson, Head of Measurement & Analytics and Elissa Guerra, VP, Client Solutions, Pursuit
• #ThinkAgain: How regulator guidance can impact social media marketing
  Tom Chernaik and Sam Ford, Co-Chairs, Word of Mouth Marketing Association Ethics Committee
• Digital marketing strategies for entering the Chinese market
  Matthew McDougall, Founder and CEO, Digital Jungle
• Social media risk: Taming the tiger without stifling innovation
  James Leavesley, CEO, CrowdControlHQ
• The psychology of the social shopper
  Philip Briffett, Director of National Brands, LivingSocial
• Big data in pharmaceutical and healthcare marketing
  Ben Wolin, Co-Founder and CEO, Everyday Health
• Lead-generating social media strategies using the social media performance model: The B2B connection
  Gary B. Wilcox, Professor, Department of Advertising & Public Relations, University of Texas at Austin and Kristen Sussman, President and Founder, Social Distillery
• Data mining for CRM: Towards an integrative approach
  Jacob Metro, Technical Leader, United States Department of Defense
• Marketing strategies to alleviate risk and build trust for emerging online brands: Case of an Asian cosmetic brand entering into the USA
  Sarah Southworth, Assistant Professor, University of Missouri and Minjeong Kim, Associate Dean, College of Business, Oregon State University
• Organisational approaches to brand identity on social media: Comparing brand websites and Facebook pages
  Adam Peruta, Assistant Professor, Strategic Communication, William Ryan, Assistant Professor, Ithaca College and Gregory Acquavella, Marketing Communications Business Partner, Tompkins Trust Company