“We want to create a space where data protection professionals across the world feel connected through the Journal of Data Protection & Privacy and our specialist interest group on LinkedIn. I also want to reach out and engage with the next generation of leaders in our profession and actively encourage them to share their knowledge and understanding of the subject for the benefit of our expanding – and highly influential – community across the world.”
‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers
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Abstract: In the world of social media marketing, advertisers face unprecedented opportunities and challenges. For this reason, they must understand current trends in social media. This paper describes 12 social media trends to inform advertisers looking to reach not only the most desirable consumer demographics, but how to reach them where they live: on the most popular social platforms and the mobile devices used to access them.
Keywords: social media, content, influencers, mobile
Kieley Taylor is Global Head of Social, for [m]PLATFORM (part of GroupM), where her focus is on streamlining operations, disseminating thought leadership, training, best practices, and advocating on behalf of client interests with key publishing partners. She is the lead subject matter expert within social for GroupM clients. In this role she evangelises an audience-first approach to integrated planning and buying.