Volume 3 (2015-16)

Each volume of Journal of Digital & Social Media Marketing consists of four quarterly 100-page issues. The articles published in Volume 3 were:

Volume 3 Number 4 (Winter 2015/16)

  • Seeing the woods for the trees: Fixing large undefined problems in digital marketing
    Michael Mooney, Senior Experience Designer and Stephanie Slobodian, Mobile UX Director, Marriott International
  • Get the most out of web traffic: Tactics and strategies to increase on-site conversion
    Pedram Farsaii, Digital Marketing Manager, The Washington Post
  • Publish or perish: Why chief marketing officers must become publishers to drive growth
    Bruce H. Rogers, Chief Insights Officer and Head of CMO Practice, Forbes Media
  • The seven most effective digital marketing strategies for banks
    Matt Wilcox, SVP, Marketing Strategy and Innovation, Fiserv
  • Analysing brand sentiment with social media and open source Big Data tools
    Ankur Gupta, Senior Director, Big Data, Sears Holdings and CEO, MetaScale and Kishore Jhunjhunwala, Big Data Consultant/Project Manager, MetaScale
  • Business is calling: Click-to-call and mobile marketing
    John Busby, SVP, Consumer Insights and Marketing, Marchex
  • Hashtag hijacking: What it is, why it happens and how to avoid it
    Petros Xanthopoulos, Assistant Professor, University of Central Florida, Orestis Panos Panagopoulos, PhD candidate, University of Central Florida, Georgios A. Bakamitsos, Associate Dean for Graduate Programs and Associate Professor of Marketing, School of Business Administration, Stetson University and Elizabeth Freudmann, Founder and CEO, One More Thing
  • The impact of social media on return on investment: Registrations and revenue
    Gary B. Wilcox, John A. Beck Centennial Professor in Communication, Stan Richards School of Advertising & Public Relations, University of Texas at Austin and Mercer Moore, Client Success - Product Specialist, Percolate
  • Marketing health insurance in social media: A two-stage approach
    James M. Leonhardt, Assistant Professor, Department of Marketing and Tim Query, Professor, New Mexico State University and Secretary, Asia-Pacific Risk and Insurance Association

Volume 3 Number 3 (Autumn/Fall 2015)

  • Social media storytelling at scale 
    Dan Zucker, Senior Manager of Social Media, Autodesk
  • Revamping and rebooting your paid search campaign: Optimising paid search activity for success
    Ben Irons, Head of Paid Search, PHD Media
  • Determining the right social media networks for your business 
    Victoria Edwards, Digital Content Strategist, Florida Blue
  • Online engagement, offline action 
    Hannah Mitchell, Head of Knowledge and Innovation, vInspired and Hannah Perry, Senior Consultant, FreshMinds
  • How technology is causing an evolution and revolution in media 
    Caspar Schlickum, CEO, Xaxis EMEA
  • #Delayed, disrupted, disappointed, dismayed, déjà vu: Connecting with delayed passengers in real time using social media and app-based research
    Andy Barker, Head of Qualitative Research, Populus and Keith Bailey, Senior Insight Advisor,Transport Focus
  • Content aggregation as a means to identify trends: The case of the iPhone 5s 
    Jaigris Hodson, Office of Interdisciplinary Studies, Royal Roads University et al
  • Comparing analysis of social media content with traditional survey methods of predicting opening night box-office revenues for motion pictures
    Hossien L. Najafi, Professor of Computer Science and Darryl W. Miller Professor of Marketing, University of Wisconsin River Falls
  • Integrating mobile into marketing strategy 
    Aine Doherty, Institute of Technology, Sligo et al 

Volume 3 Number 2 (Summer 2015)

  • The digital consumer: Building attractive digital environments to increase engagement, views, shares and sales
    Larry Weber, Chairman, W2 Group and Peter Prodromou, President, Racepoint Global
  • Mobile marketing and paid search: Advertising’s way of the future
    Diane Pease, Inbound Marketing Manager, Cisco
  • Multi-channel attribution and its role in marketing investment
    Nick Necsulescu, Senior Manager, Customer Segmentation, TD Bank Group
  • China's social and mobile companies set to shake the tech world
    Andrew W. Pearson, Managing Director, Qualex Asia
  • Winning back your subscriber list to maximise e-mail marketing return on investment
    Guy Hanson, Senior Director, Professional Services and Richard Gibson, Director of Client Services, Northern Europe, Return Path
  • Social media: Entering the conversation
    Alan Wilson, Professor, Journalism and Public Relations Department, Edinboro University of Pennsylvania
  • Tapping into user habits to create a strong digital presence
    Toby Chishick, Social Media Director, JWT London
  • The death of television commercials: Using social videos to enhance engagement and conversions
    Ayman Abdel Jaber, Brand & Marketing Communications Manager, Lacasa Architects
  • Here to stay or a thing of the past? A study into the perception of quick response codes
    Monica B. Fine, Assistant Professor of Marketing and Melissa N. Clark, Assistant Professor of Marketing, Coastal Carolina University

Volume 3 Number 1 (Spring 2015)

  • Capturing the consumer in a constant stream of content
    Matt Gentile, Global Director, Social Media, Century 21 Real Estate
  • How FedEx uses ‘human data’ to drive engagement
    Ernan Roman, President, Ernan Roman Direct Marketing and Mike Rude, Managing Director, Customer Experience, FedEx Corporate Services
  • Social media: The email slayer?
    Thai Randolph, VP, Consumer Marketing and Daniel Eno, Senior Digital Marketing Manager, relentlessGENERATOR
  • How organisations can become a social business: Embedding social media across the organisations
    Selena Gabat, Head of Social Media, Sky Deutschland
  • Going viral on YouTube
    James M. Leonhardt, Assistant Professor of Marketing, New Mexico State University
  • Emerging trends within paid search marketing
    Gemma Howley, Head of PPC, Manning Gottlieb OMD
  • The components of digital branding and their effects on brand equity
    Jack Yan, CEO, Jack Yan & Associates and Director, The Medinge Group
  • Let’s make them talk: An exploratory study on word of mouth and social media
    Flor Morton, PhD candidate, Teresa Trevino, PhD candidate and Cesar J. Sepulveda, Director of the Business Accelerator, EGADE Business School
  • Cross-device advertising: How to navigate mobile marketing’s next big opportunity
    Jon Buss, Managing Director, Northern Europe, Criteo
  • People, The Channel
    Meghan Falter, Solutions Consultant and Sam Haseltine, Solutions Consultant, Adobe