jdsm Journals

Journal of Digital & Social Media Marketing Sample Articles

No Assigned Volume

Sample Article
Apollo 50: How one museum celebrated the first Moon landing
Amy Stamm, Public Affairs Specialist, Smithsonian National Air and Space Museum
Sample Article
Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact social activation, social innovation
Dela Quist, Founder and CEO, Alchemy Worx
Sample Article
Confessions from the non-profit world: How non-profits are using social media (and how they need to change their approach)
Ryan Goodenough, Assistant Executive Director, Communications, NYSARC
Sample Article
Content that converts: How to co-create powerful video stories that keep audiences engaged all year long
Michael Hoffman, CEO, Gather Voices
Sample Article
Creating meaningful customer experiences and campaigns in social media: Case study of O2 (Telefonica UK)
Kristian Lorenzon, Social Media Manager, O2
Sample Article
Data, analytics and creative intuition: An analysis of how to optimise return on social media investment on Instagram
Ellie McDonald, Social and Content Manager, Bauer Media, Australia
Sample Article
Delivering an effective click-and-collect strategy: A retailer case study
Will Lockie, Programme Head, Multichannel, Evans Cycles
Sample Article
Delivering personalised digital experiences to customer segments of one: Case study of SAP
Shawn Burns, Global VP, Digital Marketing, SAP
Sample Article
How L’Oréal adopted new technologies to scale personalisation, adapt to new customer demands and evolve into the top beauty tech company
JaKenna Gilbert, Nordic Group Digital Director, L’Oréal Denmark
Sample Article
How understanding audiences can drive organic growth and increased engagement
Meredith Bausback, Director of Marketing and Audience Development, Golf Digest
Sample Article
Improving return on investment and measurement on Facebook
Kizzy Lilburne, Senior Brand Manager, Kettle Foods
Sample Article
Increasing in-store sales through creative omni-channel digital and social media marketing strategies: Case study of HobbyTown
Andrew Smith, President, initiate-it
Sample Article
Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers
Flor Morton, Research Professor of Marketing, Universidad de Monterrey, Mexico
Sample Article
Maximising sponsorship return on investment in an omni-channel world
Norris Scott, NASCAR
Sample Article
Paid, earned and owned media: Convergence in social media
Christy Belden, Senior Integrated Marketing Specialist, The Courier-Journal
Sample Article
Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations
Castulus Kolo, Dean and Vice President for Research and Teaching and Florian Haumer, Vice Dean and Head of the Media School, Macromedia University
Sample Article
The anatomy of an effective e-mail subject line: How to stand out in a crowded inbox
Ewelina Aiossa, Founder, B.I.G. Marketing Consulting
Sample Article
The marketing funnel versus the flywheel: Generating consistent leads through a new model of engagement
Dave Meyer, President, BizzyWeb
Sample Article
The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care's digital campaign in Germany
Sonja Briffett, Head of Digital Marketing and Steffen Ruebke, VP and General Manager, Germany, Henkel Beauty Care
Sample Article
The shortest distance between two people is a story: Storytelling best practices in digital and social media marketing
Jason Carlton, Marketing Manager, Intermountain Healthcare
Sample Article
The social enterprise: Building a digitally driven business to gain competitive advantage
Larry Weber, Chairman, W2 Group
Sample Article
Thinking differently about Pinterest
Bob Gilbreath, Co-Founder/President, Ahalogy.com
Sample Article
Why Facebook Ads keep failing: Lessons learned from spending over US$1m on Facebook Ads
John Huntinghouse, Vice President of Marketing and Emma Franks, Account Based Marketing Manager, TAB Bank and Ben Fife, Partner and Chief Digital Officer, Fluid Advertising
Sample Article
‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers
Kieley Taylor, Global Head of Social, [m]PLATFORM