The shortest distance between two people is a story: Storytelling best practices in digital and social media marketing

Jason Carlton, Marketing Manager, Intermountain Healthcare

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Abstract: A well-told story engages people in experiences that are shared, even if the story is simply being recounted by a third-party. Simply put, stories bring people together. This article draws on the author’s experience of having his heart kick-started to illustrate how, as marketers, the ability to tell meaningful and captivating stories can make the difference between success and failure.


Keywords: storytelling; marketing; healthcare; people; stories


Jason Carlton is a Marketing Manager at Intermountain Healthcare. He earned his master’s degree from the University of Utah and his Accreditation in Public Relations designation through the Public Relations Society of America. He currently serves on the Public Relations Society of America’s Health Academy Executive Committee and has been on the Greater Salt Lake Chapter PRSA Chapter board for the past 10 years.

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