Journal of Brand Strategy

Journal of Brand Strategy is the world's leading professional and research journal publishing in-depth, peer-reviewed articles and case studies on all aspects of brands.

Guided by a senior Editorial Board, consisting of leading branding experts, each quarterly 100-page issue – published in print and online – provides detailed, practical articles from leading branding professionals on innovative strategies, techniques and trends, together with the latest applied research in branding and detailed analysis of how leading brands are managed around the world. It does not publish advertising and all content is peer-reviewed to ensure that it is of direct, practical relevance to those working in the field.

Articles address key topics including:

Brand strategy
Customer engagement
Brand positioning
Brand architecture and portfolio management
Brand assessment
Measuring brand equity and value
Branding and social media
Brand design
Naming
Branding and new product development
Identifying opportunities for brand and marketing-driven growth
Branding communications
Brand re-launches and revitalisation
Branding and employee engagement
Reputation and crisis management
Brand law and regulation
Brand licensing

Rather than publishing advertising or the ‘bite-sized’ articles all too common on the internet, Journal of Brand Strategy seeks to focus on the key issues facing branding in today’s economic climate, convening the industry around its core concerns by enabling high quality dialogue between leading brand owners, branding and marketing agencies, consultants, service providers and academics.

Essential reading for Senior Management, Heads of Branding, Heads of Marketing, Marketing Directors, Brand Managers and Marketing Managers, as well as SVPs, EVPs, VPs, Departmental Heads, Directors and Senior Managers in: