jbs Journals

Journal of Brand Strategy Sample Articles

No Assigned Volume

Sample Article
Brand journalism: How to engage successfully with consumers in an age of inclusive individuality
Larry Light, Chief Executive Officer, Arcature
Sample Article
Brand storytelling: A three-dimensional perspective
Gabriela Pereira, Founder, DIYMFA.com
Sample Article
Brands on TikTok: strategic first steps and successful execution
Anton Perreau, Senior Vice President, Battenhall
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Changing conversations: Brand identity as discourse
Gina Bleedorn, Executive Director of Brand, Adrenaline
Sample Article
Femvertising: State of the art
Chung-Kue (Jennifer) Hsu, Instructor of Marketing in the Pamplin College of Business at Virginia Tech
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From inside to out: Reinventing a brand globally and locally
Louise Felton, Senior Director, Global Brand Campaigns & Programs, Intel
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Harnessing editorial storytelling for social media marketing: The ‘secret’ to success in the new digital world has deep roots in old media
Kirstin Benson, VP of Global Entertainment, Getty Images
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Innovative disruption: Utilising brand to manage and drive change
James R. Gregory, Chairman and Hampton Bridwell, CEO, Tenet Partners
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Marketing, the change catalyst for digital business transformation: Lessons learned from the modernisation of a B2B marketing organisation
Mahmoud Dasser, VP, CMO, TM ONE
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Move over, Millennials: Generation Z is changing the consumer landscape
Jamie Gutfreund, Global CMO, Wunderman
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Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities
Kate Nightingale, Head Consumer Psychologist & Founder, Style Psychology
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Right now. For tomorrow: Launching a purpose-driven sustainability brand
Howard Breindel, Co-CEO, DeSantis Breindel
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That VIP feeling: Activation, measurement techniques and best practices in sport sponsorship
Spencer C. Wellington, Grants Accountant, Food & Friends, Inc., Artemisia Apostolopoulou, University Professor of Sport Management and Marketing, and David P. Synowka, Professor and Department Head of Sport Management, Robert Morris University
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The agile content marketing roadmap: Integrating strategy and execution
Bert Van Loon, Co-founder, Content Marketing Fast Forward
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Uncovering the foundational habits of a customer experience brand
Mohan Nair, Senior Vice President and Chief Innovation Officer, Cambia Health Solutions
Sample Article
We will not stop until the world dreams in cheese: Redefining the Wisconsin cheese brand
Suzanne Fanning, Chief Marketing Officer and Senior Vice President, Dairy Farmers of Wisconsin/Wisconsin Cheese
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Why be liked when you can be loved?
Jamal Benmiloud, founder of EARN Studios
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Winning against a dominant brand
David Aaker, Vice Chair of Prophet and Professor Emeritus, Berkeley-Haas School of Business