"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
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Abstract: Today, people only recommend brands they love. If customers like you, be afraid, be very afraid. 81 per cent of people choose brands based on what their friends said. The author co-wrote Brand Love: How To Build A Brand Worth Talking About to help CMOs build a marketing team of millions. Why settle for second best? Why settle for being liked when you can be loved?
Keywords: brand love, people, culture, metrics, Monster Energy, Xioami, Red Bull, connection economy versus television advertising era
Jamal Benmiloud is a public speaker, investor and founder of EARN Studios, a consultancy for future facing brands. Prior to this he was former marketing leader at both Red Bull and Monster Energy, and co-author of ‘Brand Love: How To Build A Brand Worth Talking About’, with Graham Brown and Paul O’Shannessey.
"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
"Journal of Digital Media Management is the premier forum for professional and relevant discourse in digital media and content management featuring pertinent, credible and disciplined peer-review articles."
“Protecting the information that customers have entrusted organisations with is one of the key challenges faced by many industries and needs to addressed by well trained, well informed and qualified professionals that have a deep understanding of the issues. The independent Journal of Data Protection & Privacy is a fantastic source of the most up to date thinking and best practise and should be a ‘must read’ for DP professionals….”
We use Journal of Digital Media Management to see what's being talked about, what works, what doesn't work, what backs up our strategy or what challenges our strategy. For ITV's Content Management team, the range of practitioners and the very practical scenarios provide a trigger for the development of new ideas.
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"As an Editorial Board member for Corporate Real Estate Journal, I have first-hand knowledge of the rigour and standards applied to the selection and review of content ... clear evidence how the Journal is able to provide such industry leading access into the views of our profession."
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