"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
Each volume of Applied Marketing Analytics consists of FOUR quarterly 100-page issues, published in print and online. The Articles published in Volume 5 are listed below.
Volume 5 Number 4
Volume 5 Number 3
Volume 5 Number 2
Volume 5 Number 1