"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
Subscribers to the print version of Applied Marketing Analytics enjoy free access to the online version as a benefit of subscription.
Please note that the free access is only available to the person in whose name the subscription is registered. If you would like to provide access to the online version for more than one user – including company-wide and university-wide access – you will need a multi-user licence.
"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
“I find the content of Journal of Business Continuity & Emergency Planning to be up to date, easy to follow, and applicable to the professional in the field, the student in the class, and the academic. This journal offers a mix of articles from many disciplines in a manner that allows the professional to utilise the data immediately. I have personally used material from this journal on multiple occasions, both in my academic and professional endeavours.”
"Corporate Real Estate Journal is a definitive source for the latest research-based thinking and knowledge in corporate real estate. Everyone wanting to keep up with the latest thinking needs to include this journal within their regular learning."
"I have found Journal of Airport Management to be an incredibly professional and leading-edge journal which finds and addresses the key areas of interest and importance to the aviation industry in general and the airport operator specifically. The themes, cases studies and areas investigated and researched by the journal's writers are of a high quality and professionalism allowing me as an industry participant to continually learn and improve. I strongly support and recommend the journal to anyone within or interested in the aviation industry as an essential tool in assisting you to improve your own knowledge and performance."
"Journal of Supply Chain Management, Logistics and Procurement provides a unique locus of information, data, and case studies for the public, private, and academic sectors, while helping lead to a better understanding of the industry and its effects on day-to-day living."
“We want to create a space where data protection professionals across the world feel connected through the Journal of Data Protection & Privacy and our specialist interest group on LinkedIn. I also want to reach out and engage with the next generation of leaders in our profession and actively encourage them to share their knowledge and understanding of the subject for the benefit of our expanding – and highly influential – community across the world.”
"A journal that meets the needs of practitioners, policymakers and academics"
Applied Marketing Analytics has found just the right balance of practical and strategy articles that make it indispensable for those who work in this industry - especially those who manage data workers. A peer-reviewed journal is essential to the advancement of the digital analytics industry and Applied Marketing Analytics fills the bill intelligently.
“I expect this Journal to go beyond traditional publications to promote creative thinking on a broader spectrum and stand out as a think-tank for privacy and data protection related issues.”