"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
Editorial Board
Applied Marketing Analytics is guided by an expert Editorial Board who peer-review all published content to ensure it is authoritative, practical and relevant:
- Rafael Alcaraz, Head of Commercial Marketing Insights (Aetna & Caremark) B2B & B2C, CVS Health
- Leslie Ament, Chief Research Officer (emeritus), Hypatia Research Group
- Andy Betts, C-level Advisor and Consultant, Digital, Content and Technology
- Martin Broadhurst, Managing Consultant, Broadhurst Digital
- Chris Brogan, Senior Vice President Data Science, RXA
- Sangeet Paul Choudary, CEO, Platformation Labs
- Justin Cutroni, Director, Content & Education, Google
- Leandro DalleMule, General Manager, North America, Planck
- Jean-Francois Denault, MBA, CEO, Impacts.Ca
- Jeff Doak, EVP of Data Science, RXA
- Seth Earley, CEO and Founder, Earley Information Science
- Gordon Farquharson, Director, Metriculous
- Dominique M. Hanssens, Bud Knapp Professor of Marketing, UCLA Anderson School of Management
- Christopher Hogan, Vice President, Business Analytics, Gartner Digital Markets
- Barry Keating, Professor, University of Notre Dame
- Brendan J. Keegan, Lecturer/Assistant Professor in Marketing, Maynooth University
- Edward Kwartler, Field, Chief Technology Officer, Data Robot
- Paul Lima, Managing Partner, Lima Consulting Group
- Barry Leventhal, Director, BarryAnalytics
- Tony Lewis, Chief Commercial, Campaign for Real Ale
- Aaron Maass, Principal, JM Search
- Denis Malin, Independent Consultant
- Edward M. Mazze, Distinguished University Professor of Business Administration, The University of Rhode Island
- Dan Mooney, Senior Business Consultant, Adobe
- Koen Pauwels, Distinguished Professor of Marketing and Co-Founder of the DATA Initiative, D’Amore-McKim School of Business, Northeastern University
- John Petralia, Chief Marketing Officer, Enterprise Coursera
- Richard Phillips, Data/Analytics Consultant
- Russell Pierce, VP of Marketing Effectiveness, Intercontinental Hotels Group
- Dr Dean Riddlesden, Honorary Research Fellow, University of Liverpool
- Oliver Schiffers, Head of Customer Data Consulting, adesso
- Martin Squires, Visiting Professor Geography/Geospatial Analysis & Computing, UCL; Senior Solutions Consultant (Advanced Analytics), Merkle
- Jim Sterne, Board Chair, Digital Analytics Association
- Greg Stuart, Chief Executive Officer, Mobile Marketing Association
- Caroline van den Bos, Insight and Client Experience Director, Lloyd's Register
- Marco Vriens PhD, CEO, Kwantum Analytics LLC
- Mikael Weigelt, Director Customer Service Operations Insights, T-Mobile USA
- Michael Wexler, Director of Marketing Science, Current
- James Wycherley, Chief Executive, Insight Management Academy
- Gloria Ho Yee, Executive Director of Strategy, Olympus Corporation of the Americas