Call for articles

Submission deadline: 29th November 2024

The Editorial Board and Publishers of Applied Marketing Analytics are welcoming the submission of articles on the following subjects for the next issue of the journal.

• How can organizations become more effective in converting analytics into management actions? How can an organization's consumer data be put to best use by decision-makers in the organization?

• Causal ML for marketing

• Clean room data - How do we use this data?  What modelling approaches allow us to use this data as part of the media mix, or attribution replacements? How can we bring together multiple signals in smart ways?

• Machine learning and AI: Developments and ethical considerations

• How can an organization's culture be best used to combine the talents of marketers and analysts?

• How should analytics respond to the lack of people with skills required for the new world (a combination of IT, statistics, communications and consulting skills)?

• Too much counting and reporting, not enough analysis and findings: How can analytics be used to optimize marketing and not just measure it?

• How can we better measure the outcomes of video marketing, rather than just the number of people that have watched it? How can this be achieved in online video?

• How can marketing be outsourced effectively? How are companies outsourcing marketing now?

• What will the analytics department look like in 2030?

• How can analytics integrate and use data from new sources to improve the effectiveness of marketing?

• What are the right set of technologies to effectively analyze marketing effectiveness?

• Data-driven personalisation for websites/apps/chatbots and ads

• Locational analytics:  Enhancing customer experiences by listening and responding to interactive communication

• Experimental design in marketing analytics?  Different approaches to analysing quasi-experimental designs

• Practical data analytics “technique” articles

• Compliance and regulation in marketing analytics

• Data governance and privacy

About Applied Marketing Analytics

Applied Marketing Analytics is the major peer-reviewed, professional journal for all those involved in measuring, managing and analysing marketing activity to maximise effectiveness and return on investment. It is guided by an international, respected Editorial Board and publishes each quarter in-depth articles, case studies, research papers and reviews by leading experts in the field. Further information on the journal is available at www.henrystewartpublications/ama.

Submission guidelines

The following types of articles are considered for publication:

• Practice articles: Thought pieces, best practice articles, case studies, new approaches, technologies and techniques, market and consumer research, legal and regulatory updates, and other contributions written by practitioners. All case studies must address the following questions: What has worked? Why has it worked? What lessons were learned? How could it be done elsewhere? Articles should be 2,000 to 5,000 words in length.
• Research papers: Contributions which explore new models, theories and applied research in marketing analytics and strategy. Research papers must have clear implications for professionals and business practice. Research papers should be around 6,000 words in length.

All submissions will be peer-reviewed to ensure that they are of direct, practical relevance to those working in the field.

The deadline for the submission of articles to the next issue is 29th November 2024.

All article submissions should be sent to the Publisher, Julie Kerry. Further, more specific guidance for authors on format and style can be found here.

Questions about this issue may be directed to Julie Kerry.