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Call for articles - Special Issue: Generative AI and Its Impact on Marketing Analytics
Special Issue: Generative AI and Its Impact on Marketing Analytics
Guest Editors: Jim Sterne
Submission Deadline: June 30, 2023
Generative AI has taken the world by storm. It will be as impactful as computers, the Internet, social media, and smartphones. The automated production of content - text, graphics, and video - will fundamentally change marketing creativity and the automated production of software will fundamentally change marketing operations.
This special issue of Applied Marketing Analytics invites practitioners, academics, and industry researchers to reflect on Generative AI's impact on marketing analytics. What will analytics look like when every data scientist, analyst, and business stakeholder has a "Co-pilot"?
Potential topics could include:
• The adoption of ChatGPT-style Generative AI interfaces in analytics services
• The need for immediate education and training on Prompt Engineering
• How search engines will rank the best LLM for the specific task
• Training LLM's with company-specific knowledge
• Training LLM's with individual-specific knowledge
• Use cases of Generative AI in marketing analytics
• How Generative AI changes data visualization and storytelling
• Changes in skills assessment in recruiting and team building
• Changes in analytics tool assessment
• Changes in measuring customer engagement
Submission Guidelines
The following types of articles will be considered for publication:
Practice Articles: Thought pieces, best practice articles, case studies, new approaches, technologies and techniques, market and consumer research, legal and regulatory updates, and other contributions written by practitioners. All case studies must address the following questions: What has worked? Why has it worked? What lessons were learned? How could it be done elsewhere? Articles should be 3,000 to 5,000 words in length.
Research Papers: Contributions which explore new models, theories and applied research in marketing analytics and strategy. Research papers must have clear implications for professionals and business practice. Research papers should be around 6,000 words in length.
All submissions will be blind, peer-reviewed to ensure they are of direct, practical relevance to those working in the field.
The deadline for the submission of articles to the special issue is June 30th, 2023.
All article submissions should be sent to the Publisher, Julie Kerry at julie@hspublications.co.uk. Further, more specific guidance for authors on format and style can be found at: www.henrystewartpublications.com/ama/instructions
Questions about this issue may be directed to the guest-editor Jim Sterne at jsterne@targeting.com and Julie Kerry.