Forthcoming content

Each volume of Journal of Cultural Marketing Strategy consists of two biannual 100-page issues. 

A selection of the articles scheduled for Volume 8 of Journal of Cultural Marketing Strategy includes:

• The impact of celebrity endorsers and influencer marketers on consumer behaviour
  Pranjal Jain, Research Scholar, Mittal School of Business, Lovely Professional University and Anju Jain, Professor, University of Delhi
• Validation as motivation: A reference to help today’s students become tomorrow’s professionals
  Brandon D. Harris, Director, Assessment & Research, Loyola Marymount University
• Driving return on media investment with US Hispanics in the 21st century: The nativity based view
  Jake Beniflah, Executive Director, Center for Multicultural Science and Adaluz J. Veloz, Executive Vice President of Employee Experience, Talent Acquisition and DEI, Ketchum
• Buzz marketing: Examining the effect of online reviews on purchase consideration
  Praveen Kumar Pandey, PhD Scholar, Manav Rachna International Institute of Research & Studies and Amandeep Dhaliwal, Associate Professor, Manav Rachna International Institute of Research & Studies
• Gentle whispers of women: An epistemological study of gender studies in marketing across 25 years
  Icten Duygu Ozbek, Head of the Advertising Department, Aydın Adnan Menderes University and Jake Beniflah, Executive Director, Center for Multicultural Science
• The role of generative pretrained transformers (GPTs) in revolutionising digital marketing: A conceptual model
  Animesh Kumar Sharma, Research Scholar, Mittal School of Business and Rahul Sharma, Professor, Mittal School of Business
• It’s not all black and white: A text analysis of racially diverse versus legacy superheroes in Marvel and DC Comics
  Neil Granitz, Professor of Marketing, California State University, Fullerton and Steven Chen, Professor of Marketing, California State University, Fullerton

A selection of the articles scheduled for Volume 7 of Journal of Cultural Marketing Strategy includes:

• Measuring the perception of trust: Two cultural approaches
  Amy Huber, Associate Professor and Sindy Chapa, Director, Center of Hispanic Marketing Communication, Florida State University
• The influence of marketer and user-generated communication on brand preference
  Talvinder Kaur, PhD Candidate and Sarbjit Singh Bedi, Associate Professor, Dr. B.R. Ambedkar National Institute of Technology
• Predicting consumer behaviour toward digital K-pop albums: An extended model of the theory of planned behaviour 
  Nono Wibisono, Associate Professor of Business Administration, Bieke F. Arrasy, Marketing Study Program Graduate and Wahyu Rafdinal, Assistant Professor of Business Administration, Politeknik Negeri Bandung
• How should companies respond to complaints? Measuring satisfaction among Generation Z online shoppers 
  Young Joon Lim, Associate Professor and Jennifer Lemanski, Professor, The University of Texas Rio Grande Valley
• Artificial intelligence in customer service: An empirical study of the banking sector 
  Bilal Eneizan, Associate Professor of Marketing, Jadara University
• Reducing employee turnover intentions through ethical leadership and positive organisational behaviour 
  Mitali Dohroo, Research Scholar and Taranjeet Duggal, Professor, Amity Business School and Amirul Hasan Ansari, Professor of Psychology, Aligarh Muslim University
• Eye tracking provides valuable insights in neuroscience: An empirical brand perception food marketing study
  Francesco Pinci, Master’s degree student, Roma Tre University
• Applying the theory of reasoned action to measure intent to purchase halal food 
  K. Ramya, Assistant Professor, Avinashilingam Institute for Home Science and Higher Education for Women

A selection of peer-reviewed articles published in Journal of Cultural Marketing Strategy Volume 6 includes:

• If there’s a will, there’s a way: Closing the US multicultural wealth gap with purpose-driven organisations
  Dr. Jake Beniflah, Executive Director, The Center for Multicultural Science
• The changing multicultural marketing landscape
  David R. Morse, Adjunct Professor of Marketing Research, Grand Canyon University
• Showdown in the camera sector: Strategies for an industry in decline
  Gagandeep Singh, Assistant Professor, and Jasdeep Singh Walia, Assistant Professor, Mittal School of Business
• Balinese culture: The impact of Tri Kaya Parisudha on personal happiness and life success
  Ni Nyoman Kerti Yasa, Lecturer and I. Gusti Ngurah Jaya Agung Widagda K., Lecturer, Udayana University, Ida Ayu Putu Widani Sugianingrat, Lecturer and Putu Laksmita Dewi Rahmayanti, Research Assistant, Hindu Indonesia University and I. Gusti Ayu Tirtayani, Lecturer, Universitas Pendidikan Nasional, Bali
• Country-of-origin effects on the brand image of agricultural products in China
  Fan Mo, Associate Professor, School of International Exchange, Guangdong AIB Polytechnic and WeiMing Chee, Associate Professor, City University of Malaysia
• Let’s settle this on the (online) gridiron: Examining perceptions of rival brands and platforms in gaming and sport
  Cody T. Havard, Director, Bureau of Sport and Leisure Commerce, University of Memphis, Rhema D. Fuller, Associate Professor of Sport Commerce, Kemmons Wilson School, University of Memphis and Yash Padhye, PhD Candidate, University of Northern Colorado
• Speculative methods: Conceptualising a theoretical framework for reimagining racism awareness in education
  Trudi L. Perkins, Founder and Chief Executive Officer, Momentum Enterprises
• Culturally relevant marketing strategy: Conceptualizing a critical pedagogical approach to multicultural marketing strategy
  Valerie L. Williams-Sanchez, Multicultural Marketing Consultant, Valorena Online