“Journal of Brand Strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals. Each article is quality controlled with a disciplined peer-review process to insure the Journal’s brand remains professional, credible and relevant. I look forward to each new edition.”
Editorial Board
Journal of Cultural Marketing Strategy is guided by its Editor and Co-Founder, Dr Jake Beniflah, Executive Director, Center for Multicultural Science, and an eminent Editorial Board who peer-review every article submitted for publication to ensure it is practical, authoritative and relevant:
Editorial Board
- Rafael Alcaraz, Vice President, Global Advanced Analytics, The Hershey Company
- Chris Bacon, Director, Consumer Insights, EJ Gallo
- Russell A. Bennett, Vice President, Latino Health Solutions, UnitedHealthcare
- Madeline Beniflah, Senior Vice President, Media Director, Identity
- David Burgos, Senior Vice President, Cultural Strategy, TNS
- John V. Burn, Head of Multicultural, Geometry Global
- Mario X. Carrasco, Partner, ThinkNow Research
- Sindy Chapa, Assistant Professor and Associate Director, Florida State University
- Sharmila Chatterjee, Academic Head, Enterprise Management Senior Track, Marketing, MIT
- Pravat K. Choudhury, Chair and Professor of Marketing, Howard University
- Carlos Cordoba, Senior Client Advisor, Geoscape
- Xavier E. Corona, Vice President, Multicultural, Union Bank
- Kerry Curtis, Marketing Professor Emeritus, Golden Gate University
- Juan Carlos Davila, Senior Vice President and General Manager, Nielsen
- Marieke De Mooij, Professor Emeritus of International Advertising, University of Navarre
- Patricia Diaz, Marketing Director, Hispanic Consumer Market, McDonald’s U.S.A.
- Thomas Evans, Chief Executive Officer, DTE Research
- Daisy Exposito, President, D'Exposito & Partners
- Javier Farfan, Vice President of Marketing, Verizon
- Sharmila Fowler, Marketing Director, Asian Consumer Market, McDonald’s U.S.A.
- Julio C. Franco, Associate Vice President, Ipsos Public Affairs
- Esther Franklin, Executive Vice President, Head of SMG Americas, Starcom MediaVest Group
- Ron Franklin, GlobalHue's ARF Ambassador, President, NSightsWorldwide
- Carlos Garcia, Senior Vice President, Multicultural Strategy, GfK
- Manuel Garcia-Garcia, Neuroscience Director, Nielsen Neuro
- Amy Gomez, Director of Hispanic Marketing, UniWorld Group
- Eva M. Gonzalez, Executive Director, Diverse Consumer Insights, Nielsen
- Richard Greggory Johnson, Associate Professor, University of San Francisco
- Stephanie Herold, Director & Practice Head of Culture, Clear/ M&C Saatchi
- Geert Hofstede, Professor Emeritus of Organizational Anthropology and International Management, University of Maastricht
- Bill Imada, Chief Executive Officer, Imada Wong Group
- Gina Jorge, Head of Multicultural Marketing, American Honda Motor Co
- Phillip Kotler, Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
- Justin Kuykendal, Chief Executive Officer, Pulpo Media
- Angelica Perez-Litwin, Founder, Ella Leadership Institute
- Roy Eduardo Kokoyachuk, Partner, ThinkNow Research
- Felipe Korzenny, Founder, Center for Hispanic Marketing Communication, Florida State University
- Steve Mandala, Executive Vice President, Advertising Sales, Univision Communications
- Gerardo Marin, Senior Vice Provost and Professor, University of San Francisco
- Cesar Melgoza, Chief Executive Officer, Geoscape
- Ola Mobolade, Managing Director, Firefly Millward Brown
- David Morse, Chief Executive Officer, New American Dimensions
- Ronald Mulder, Vice President, Client Consulting, Nielsen Scarborough
- Monique Nelson, Chief Executive Officer, UniWorld Group
- Jaime Noriega, Assistant Professor of Marketing, DePaul University
- Jorge Ortega, Executive Vice President and Managing Director, Miami Office, Burson Marsteller
- Aldo Quevedo, Principal, RichardsLerma
- Marie Quintana, President, Tu Familia
- Raj Rajaratnam, Vice President, Global Insights, Clorox
- Steve Rappaport, Consultant, Advertising Research Foundation
- William Rhodes, Marketing Director, African American Consumer Market, McDonald’s U.S.A.
- Beatriz Rojas, Senior Vice President, Multicultural, Kaiser Permanente
- Gina Santana, Planning and Strategy Director, Leo Burnett
- Carlos Santiago, President, Santiago Solutions Group
- Nitish Singh, Associate Professor Marketing, St. Louis University
- Patricia Silk, Director of Global Insights, Clorox
- Deidra Smalls-Landau, Executive Vice President and General Manager, Identity
- Melanie Solka, Vice President Media Research, Ipsos
- David Stewart, President's Professor of Marketing and Law, Loyola Marymount University
- Horst Stipp, Executive Vice President, Global Business Strategy, Advertising Research Foundation
- Federico Subervi, Professor, School of Journalism and Mass Communication, Kent State University
- Isabel Valdés, President, Isabel Valdés Consulting
- Jody Agius Vallejo, Associate Professor of Sociology, University of Southern California
- Ricardo Villarreal, Assistant Professor of Marketing, University of San Francisco
- Scott Willoth, Senior Vice President, Analytics and Research, Nielsen Scarborough
- Jennifer Woods, Hispanic Market Center of Excellence, Nielsen