Volume 3 (2017-18)

Each volume of Journal of Cultural Marketing Strategy consists of two biannual issues. The articles published in Volume 3 are:

Volume 3 Number 2

• Editorial
  Dr Jake Beniflah, Editor, Journal of Cultural Marketing Strategy and Executive Director, Center for Multicultural Science
• Toward an understanding of consumer self-marketing: An examination of gay and lesbian advertising appeals
  Dr. Jane Boyd Thomas, Professor of Marketing and Dr. Cara Peters, Professor of Marketing, Winthrop University
• The role of ethnicity in the relationship between media exposure and female body dissatisfaction
  Felecia F. Jordan Jackson, Associate Professor and Director, School of Communication, Florida State University, Sindy Chapa, Associate Professor, School of Communication and Director of the Center for Hispanic Marketing Communication, Florida State University, Jaejin Lee, Assistant Professor, College of Communication and Information, Florida State University and Kimberly A. Davis, Chair and Associate Professor, Communications Department, Edward Waters College
• Strategic target marketing considerations and implications for the US Hispanic market
  Dr. Mine Üçok Hughes, Assistant Professor of Marketing, California State University Los Angeles, Tony Stovall, Assistant Professor, Towson University, Ekin Pehlivan, Assistant Professor of Marketing, California State University Channel Islands and Rafael Cardona, Instructor of Business, Glendale Community College and Guest Lecturer, California State University
• Celebrating out-group failure: Investigating the presence of glory out of reflected failure against rival groups
  Cody T. Havard, Associate Professor of Sport Commerce, Kemmons Wilson School, The University of Memphis, Yuhei Inoue, Associate Professor of Sport Management, School of Kinesiology, University of Minnesota and Timothy D. Ryan, Professor of Sport Commerce, Kemmons Wilson School, The University of Memphis
• Creating a new persona for an old brand: Case study of the Uni-President instant noodle
  Hong-Chi Shiau, Professor/Chair of Communications Management and Hsiang-wen Hsiao, Professor of Public Relations and Advertising, Shih-Hsin University, Taipei, Taiwan
• Board governance diversity in the insurance industry: Best practices recommended by the Alliance for Diversity in Corporate Governance
  Michael G. Keeley, President and CEO, MGK Risk and Insurance Services, Inc
• Transculturalism and its effects on the internationalisation of markets: A conceptual framework
  Constantine G. Polychroniou, Professor, International Business & Marketing, Lindner College of Business, University of Cincinnati

Volume 3 Number 1

• Editorial
  Dr Jake Beniflah, Editor, Journal of Cultural Marketing Strategy and Executive Director, Center for Multicultural Science
• Interview
  An interview with Beatriz Acevedo
  Beatriz Acevedo, co-founder and President of mitú and Jake Beniflah
• Papers
  Hedonic and utilitarian motivations for coffee consumption: Comparing Hispanic and Asian coffee drinkers in the USA
  Xiang Tang, Associate Research Analyst, Edelman Intelligence, Dr Sindy Chapa, Director of the Center for Hispanic Marketing Communication, Florida State University, Sean Sawicki, Florida State University and Maria Bayona, Account Coordinator at Newlink Communications
• Multinational corporations: To change or not to change — That is the question
  Arthur King Ma, Founder and Owner, A Group, Inc
• Texas millennials and their smartphones: A uses and gratifications study
  Kenton T. Wilkinson, Thomas Jay Harris Regents Professor in Hispanic & International Communication, Texas Tech University and Magdalena Saldaña, Assistant Professor, Pontificia Universidad Católica de Chile
• Nativity-based view: A new audience measurement standard that drives television return on investment for US Hispanics
  Jake Beniflah, Executive Director, Center for Multicultural Science, Brian Hughes, Audience Intelligence Practice, MAGNA and Mario X. Carrasco, Co-Founder and Principal of ThinkNow Research
• Still Waiting for Olivia Pope and Wonder Woman: An event data analysis on the effects of emotional contagion in movies starring women and actors of colour
  Tyrha M. Lindsey-Warren, Clinical Assistant Professor of Marketing, Baylor University and Serda Yayla, Assistant Professor of Marketing, Albion College
• Retailing amid regulation and religion: The unique cultural challenges and opportunities facing market ventures in Saudi Arabia
  Byoungho Jin, Putman and Hayes Distinguished Professor, University of North Carolina, Moudi O. Almousa, Associate Professor of Apparel Marketing, King Saud University and Naeun Kim, University of North Carolina
• Does a culture of innovation drive business results?
  James R. Gregory, Chairman, Tenet Partners, Ronald K. Satterfield, University of South Florida and Brad Puckey, Partner and Director, CoreBrand Analytics - Tenet Partners
• Developing Native American small business strategy through experiential learning
  Agnes J. Otjen, Professor of Marketing, Montana State University