Volume 4 (2019-20)

Each volume of Journal of Cultural Marketing Strategy consists of two biannual issues. The articles published in Volume 4 are:

Volume 4 Number 2

• Editorial
  Dr Jake Beniflah, Executive Director, Center for Multicultural Science
• Opinion piece: Latina voters: The key electoral force
  Lucy Flores, Founder, Luz Collective and Matt A. Barreto, Co-founder and Managing Partner, Latino Decisions
• Practice Papers:
  The impact of culture on brand personality: An empirical study of the lifestyle brands originating from the American South
  Jamie Parks, ADHD coach, Creating Positive Futures and Xiao Tong, Associate Professor, Department of Clothing, Textiles and Interior Design, University of Alabama
• Nationalism vs globalism: Customer citizenship behaviour and foreign product purchase intention
  Wootae Chun, Assistant Professor of Marketing, University of Northern British Columbia
• Customer trait profiling: A conceptual framework for lifestyle marketing in food retail
  Russell J. Zwanka, Teacher of Food Marketing, Western Michigan University
• Female fans’ perceptions of and reactions to rival teams
  Cody T. Havard, Associate Professor of Sport Commerce and Coordinator of Research, Kemmons Wilson School, University of Memphis, Rebecca M. Achen, Assistant Professor of Sport Management, School of Kinesiology and Recreation, Illinois State University and Timothy D. Ryan, Professor of Sport Commerce, Kemmons Wilson School, University of Memphis
• Organisational culture at higher educational institutions: The importance of internal marketing
  Evdoxia Kyriacou, PhD Candidate, Faculty of Communication and Media Studies, Cyprus University of Technology and George G. Panigyrakis, Professor of Marketing, Faculty of Communication and Media Studies, Cyprus University of Technology

Volume 4 Number 1

• Editorial
  Dr Jake Beniflah, Executive Director, Center for Multicultural Science
• Interview: A 30-year view of US Latino marketing: An interview with Andrew Orci
  Dr Jake Beniflah, Executive Director, Center for Multicultural Science and Andrew Orci, President and Chief Executive, Orci Advertising
• Papers: The cost of an outdated strategy: The case of US Hispanic marketing
  Dr Jake Beniflah, Executive Director, Center for Multicultural Science
• The metonymy of #BlackTwitter: The effect of urban identification on hashtag activism
  J.P. James, Assistant Professor, Marketing, Bertolon School of Business, Salem State University
• Making multicultural millennials healthy: The influence of health ‘edutainment’ and other drivers on health-oriented diet change
  Tyrha M. Lindsey-Warren, Clinical Assistant Professor of Marketing, Baylor University and Charlene A. Dadzie, Assistant Professor of Marketing, University of South Alabama
• The psychological effectiveness of logos for public relations performance: A Hispanic student-level marketing approach
  Young Joon Lim, Associate Professor and Jennifer Lemanski, Associate Professor, University of Texas Rio Grande Valley
• Adapting advertising appeals to individualism or collectivism: The role of thought activation
  Anne Janssen, Junior Researcher and Jos Hornikx, Associate Professor, Communication and Information Studies, Radboud University Nijmegen
• Marketing, communities of colour and the consequences of fast foods
  Richard Greggory Johnson III, Professor and Chair, Department of Public and Nonprofit Administration and Nicholas Imparato, Professor and Chair, Department of Marketing, University of San Francisco
• The shifting perceptions of a local police department
  Yvette Lynne Bonaparte, Assistant Professor of Marketing, North Carolina Central University