Volume 2 (2016-17)

Each volume of Journal of Cultural Marketing Strategy consists of two biannual issues. The articles published in Volume 2 are:

Volume 2 Number 2

• Editorial
  Dr Jake Beniflah, Editor, Journal of Cultural Marketing Strategy and Executive Director, Center for Multicultural Science
• Impacting ethnic marketing practices in the pharmaceutical industry: A qualitative study of transformative African American women leaders
  Yvette Lynne Bonaparte, Assistant Professor of Marketing, School of Business, North Carolina Central University
• The state of the multicultural marketing and advertising in the USA
  Neleen S. Leslie, Assistant Professor of Marketing, Monte Ahuja College of Business, Cleveland State University
• Do multicultural Hispanic Americans choose more culturally appropriate persuasive arguments than monocultural Americans?
  Napatsorn Jiraporn, Assistant Professor of marketing, Davina Vora, Associate Professor, State University of New York (SUNY) and Wendy Casper, PhD, George Mason University
• Ethnic consumers and retail marketing strategy
  Wootae Chun, Assistant Professor of Marketing, University of Northern British Columbia and Woojong Sim, Research Assistant, Boeing Institute of International Business, Saint Louis University
• The Bidimensional Identity Measure (BIM): A new scale to measure multigroup ethnic and American identity in the USA
  Jake Beniflah, Executive Director, Center for Multicultural Science, Dominic Lusinchi, Social Research Consultant, Sharmila C. Chatterjee, Senior Lecturer and Academic Head of the Enterprise Management Track, MIT Sloan and Mario X. Carrasco, Co-Founder and Principal of ThinkNow Research
• Understanding Latino voting strength in 2016 and beyond: Why culturally competent research matters
  Matt Barreto, Co-founder and Managing Partner and Gary Segurais, Co-founder and Senior Partner, Latino Decisions
• Cuba operating methods: A review of seven global food company practices
  Russell J. Zwanka, Lecturer, State University of New York (SUNY)

Volume 2 Number 1

• Editorial
  Dr Jake Beniflah, Editor, Journal of Cultural Marketing Strategy and Executive Director, Center for Multicultural Science
• The Future Has Arrived: Targeting the Multicultural Population is a Proven Growth Strategy
  Javier Farfan, VP of Marketing, Verizon Wireless
• Can a total market ad strategy appeal to multiple ethnic groups?
  Kartik Pashupati, Partner, Pushkart Consulting; Andy Ellis, Communications Consultant; David Morse, President/CEO of New American Dimensions, LLC
• Empathy in Action: Moving Toward Patient-Centric Care for Multicultural Type 2 Diabetes Patients
  Jennifer Strassburger, Senior Director and Global Practice Head of Pharma/Healthcare at Clear; Stephanie Herold – Director and Practice Head of Cultural Insight at Clear; Aaron Villa – Director of Pharma/Healthcare at Clear
• The conceptualization and measurement of biodimensional multigroup ethnic identity: A pilot study among U.S. Hispanics
  Dr Jake Beniflah, Editor, Journal of Cultural Marketing Strategy and Executive Director, Center for Multicultural Science
• The Mexican American Middle-Class: How Heterogeneity in Class Backgrounds Affects Integration Experiences
  Jody Agius Vallejo, Associate Professor of Sociology and American Studies and Ethnicity, University of Southern California
• Are future business professionals ready for multicultural marketing? An empirical investigation
  Dr. Sonja Martin Poole, Assistant Professor of Marketing, University of San Francisco; Dr. Ja’Nina Walker, Assistant Professor, Department of Psychology, University of San Francisco
• Interview: The Future has Arrived: Targeting the Multicultural Population is a Proven Growth Strategy
  Javier Farfan, VP of Marketing, Verizon Wireless
• Linking Loyalty Program to Cross-cultural Marketing Strategy: Implications for U.S. Hispanic Consumers
  Wootae Chun, Assistant Professor of Marketing, University of Northern British Columbia (UNBC), Canada
• Measuring Brand Loyalty among the U.S. Hispanic Population: A Within-Group Study in the Carbonated Soft Drink (CSD) Category
  Dr. Neleen Leslie, Visiting Assistant Professor Marketing, Monte Ahuja College of Business, Cleveland State University; Jake Beniflah, Executive Director, Center for Multicultural Science
• Designing cultural products for Asian-American consumers: A conceptual framework
  Yuna Kim, Assistant Professor of Marketing, Mihaylo College of Business and Economics, California State University; Steven Chen, Associate Professor of Marketing, Mihaylo College of Business and Economics, California State University
• Emotionality differences between a native and foreign language: Implications for cultural marketing strategies
  Dr Catherine Caldwell-Harris, Associate Professor at Boston University and Dr Ayse Aycicegi-Dinn, Chairperson of the Department of Psychology, Istanbul 29 Mayis University