Volume 4 (2019-20)

Each volume of Journal of Education Advancement & Marketing consists of four quarterly 100-page issues. The articles scheduled for publication in Volume 4 are: 

Volume 4 Number 4 (Spring 2020)

  • Editorial
    Simon Beckett, Publisher
  • Case studies:
    Western Engaged: Designing a fully integrated, campus-wide alumni engagement model
    Jeniene Bengtsson, Frances Badgett, University Advancement, Western Washington University and Deborah Dewees, Western Washington University Alumni Association
  • The leveraging value of celebrating a university’s centennial
    Mary G. Barr, Ball State University Foundation and Lori Corvino, Ball State University
  • By millennials, for everyone: Creating fierce advocates
    Shelly Neuhart, Whitman College and Hailey Rupp, Washington State University Foundation
  • What is a Chanticleer? Telling the university story when the nation is watching
    William ‘Bill’ Plate, Utah State University and Lindsi Glass, Coastal Carolina University
  • Weathering an academic strike: Using two-way communication and an emphasis on principles and values to maintain trust and reputation
    Christine Szustaczek, Sheridan College Institute of Technology and Advanced Learning
  • Engagement scoring model for regional networks
    Alyssa Holland, Massachusetts Institute of Technology and Megan Meagher, University of New Hampshire
  • Practice articles:
    Managing social media content and distribution with a limited team
    Shannon Nicholson, West Virginia University
  • Using Google Analytics to tidy up content
    Amanda Englert, Pennsylvania State University
  • Research Paper:
    Keeping top fundraisers: Factors that influence the retention of high-performing gift officers
    Dr Nicholas M. Linde, University of Nebraska Foundation and Dr Kasey R. Uran-Linde, University of Nebraska-Lincoln College of Business

Volume 4 Number 3 (Winter 2019) 

  • Editorial
    Simon Beckett, Publisher
  • Case studies:
    Delivering a consistent user experience through our faculty sites: For our audiences and our internal web users
    Anju Visen-Singh, Interim Associate Vice-President, Marketing, University of Calgary
  • A name with no body: The search for a school mascot case study
    Scott R. Hamula, Associate Professor and Chair, Department of Strategic Communication, Roy H. Park School of Communications, Ithaca College
  • Reflections on a rebrand: From a campus divided to a unified university
    Betsy Bugg Holloway, Vice President for Marketing and Communication and Professor of Marketing and Laine Williams, Creative Director, Samford University
  • Marketing for Magis: How Jesuit colleges and universities chose collaboration over competition
    Deanna Howes Spiro, Director of Communications, Association of Jesuit Colleges and Universities, Christopher P. Puto, President Emeritus and Professor of Marketing, Spring Hill College and Tom Hayes, Dean, Williams College of Business, Xavier University
  • Folio: A case study in brand journalism
    Jacqui Tam, Consultant, Senior Partner, Iceberg Publishing and former Vice President (University Relations) and Michel Proulx, Executive Director, News and Media Relations, University of Alberta
  • Practice articles:
    Growing enrolment through partnerships
    Cynthia Gallatin, Chief Recruitment and Engagement Officer, Enrolment Management, Northeastern University and Vincent Van Oss, Executive Director of Marketing and Admissions, Online Programs, Quinnipiac University
  • Alumni programming in the age of technology
    Jacquelyn Johnson, Interim Director of Alumni Relations and Annual Giving, The University of Tennessee at Martin
  • How viral video can spark media attention
    Wes Sumner, Vice President, Marketing & Communications, Florida Institute of Technology

Volume 4 Number 2 (Autumn/Fall 2019) 

  • The iterative process of staying relevant in measuring alumni engagement
    Colleen Bangs, Director, Alumni Partnerships, University of Calgary
  • A career mentoring tale: A story of assumptions, assessment and action
    Susan Forseille, Director of Prior Learning and Assessment Recognition, Arlene Olynyk, Manager of Alumni Relations, Advancement Office and Kristen Hamilton, Manager of Integrated Planning and Effectiveness, Thompson Rivers University (TRU)
  • Storytelling: A comprehensive, integrated outcomes-focused strategy
    Jeanette Dediemar, Vice President for University Advancement, Texas A&M University and Lesli Cartaya Franco, Account Director, O’Connell & Goldberg
  • Funding advancement growth: Taking control of your own destiny
    Peter Fardy, Vice President, Advancement, Dalhousie University
  • Higher education, social media and an era of emergencies: Tools for managing communication minefields
    Michelle M. Ouellette, Assistant Professor, Public Relations, SUNY
  • Alumni affinity group models
    Jeffrey M. Schanz, Vice President for Institutional Advancement, Albany Law School
  • Are there differences between traditional and nontraditional alumni donor motivations?
    Stephen Kubasek, Associate Vice President of University Advancement, Saint Leo University and Russell Clayton, Instructor, Muma College of Business, University of South Florida

Volume 4 Number 1 (Spring/Summer 2019) 

  • The Mammoth — a new mascot for Amherst College
    Amanda Rivera López, Executive Director of Alumni and Parent Programs and Carly Nartowicz, Advancement Communications, Amherst College
  • Going deep: How a new model for engagement transformed alumni affairs at the University of British Columbia
    Jeff Todd, Executive Director, alumni UBC and Associate Vice President, Alumni, University of British Columbia
  • New donor stewardship: Using marketing automation to deepen engagement
    Shelly Baker, Director, Advancement Services, Wilfrid Laurier University
  • Putting it together: Solutions-based collaboration to unite teams in higher education
    Tara Fleming, Senior Director of Corporate and Foundation Relations, Stony Brook University, Rich Becker Director of Corporate and Foundation Relations, University at Albany, Melanie Buhrmaster, Senior Director, Annual Giving and Alumni and Parent Engagement, Union College and Winsome A. Foderingham, Associate Director, Corporate & Foundation Relations, University at Albany 
  • A latte collaboration: Building a campus social media community over coffee
    Stephanie Skordas, Senior Associate Director, Communications, at Wake Forest University School of Business and Lisa Snedeker, Director of Communications and Marketing at Campbell University and Norman Adrian Wiggins School of Law 
  • Practice article: Spring back to campus: Unique campus events for top prospect
    Allison Gomes, Philanthropic Officer, Office of Development, Smith College and Ashley Keedy, Assistant Director of Donor Relations, Office of Development, Smith College
  • Land-grant college-admission web pages in the western United States: Analysis of marketing messages for public or private good
    Paige Gardiner, Assistant Professor of Marketing, Utah Valley University