"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
Forthcoming content
A selection of the peer-reviewed articles and real world case studies scheduled for Volume 10 - which consists of four 100-page issues - includes:
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Enhancing donor experience through cadence-based fundraising: An overview of digital connectivity and its role
Amy Harvey, Executive Director, Division of University Advancement, Dawn M. Baumgarten, Executive Director, Division of University Advancement, University at Buffalo -
Giving CMU Day and every day after: Engaging the next generation of donors at CMU
Julie Knight, Executive Director of Annual Giving and Daniella Staudacher, Associate Director of Annual Giving, Carnegie Mellon University -
Creating connection through collaborative, integrated communications to boost the student engagement journey
Alice Maxwell, Director of Marketing and Communications, Alycia Malicz, Creative Director, Emma Massaglia, Web Development Strategist and Suzan Kurdak, News & Public Affairs Specialist, Florida State University -
Going global: Adapting your brand to new markets
Teresa Mannix, Associate Dean and Chief Marketing and Communications Officer, Georgetown University McDonough School of Business -
An inclusive alumni association: A case study in governance transformation
Nicole Dorssers, Executive Director, Strategic Engagement, Erin Morantz, Vice President, Advancement and Alumni Engagement and Ophelia Yu, Director, Alumni Relations, Simon Fraser University -
How to create an effective content calendar
Carrie Mills, Social Media Manager, The University of Tennessee, Knoxville -
How The University of Queensland is addressing reputational risk in philanthropy and community engagement
Merrell Milano, Deputy Vice-President, Advancement Services, Advancement and Community Engagement, The University of Queensland -
Revolutionising alumni engagement: How UC Davis Graduate School of Management’s eos platform redefines lifelong learning
Alicia Sullivan, Director, eos, Lisa Nguyen, Director of Digital Marketing and Haley Belenis, Digital Platform Specialist, UC Davis Graduate School of Management -
Shared equity leadership and intercultural communication
Alyssia Coates, Senior Director of Development, Inclusive Philanthropic Engagement, Brown University -
Navigating the platform algorithms: Making sure your social content can perform its best
Erica Colaianne, Director of Social Media, University of Michigan -
Leading together: The University of Iowa’s strategic engagement goals in its most ambitious comprehensive campaign yet
Colin Hennessy, Vice President for Alumni and Donor Engagement, The University of Iowa Center for Advancement -
How to effectively utilise personalisation in enrolment marketing
Stephanie Geyer, AVP for Marketing and Brand Strategy, University of Montana -
The Italian job: A case study in strategic international content creation
Sara Laux, Manager of Communications, Faculty of Humanities, McMaster University -
Building sustainable alumni networks in east Asia: Strategic approaches and leadership pathways
Selina Wu, International Alumni Officer, University of Glasgow -
The how-tos and whys of reporting marketing and communications results to leadership
Kerry Salerno, Vice President and Chief Marketing Officer and Danielle Perry, Assistant Vice President of Marketing and Communications, Babson College -
Lessons learned from building an alumni volunteering programme: Five key reflections on 2,000 volunteers and 10,000 students per year
Helena Astbury, Alumni Relations Manager, and Laura Laver, Alumni and Mentoring Manager, Manchester Metropolitan University -
The power of micro-campaigns in an annual giving programme
Elodie Marteau, Director of Annual Campaigns, Université de Montréal -
Research-strengthened branding: Lessons from Duquesne University’s follow-on approach to brand
Gabriel Welsch, Vice President Marketing and Communications, Patty Swisher, Assistant Vice President Marketing and Communications and Tracy Jackson, Executive Director of Marketing, Duquesne University -
How to build and scale a social media team
Brianna Blackburn, Manager of Social Strategy, Bowling Green State University -
Case study on University of Waterloo’s donor affinity model
Jennifer Murray, Senior Development Officer, Annual Giving and Nigel Henriques, Director, Systems, University of Waterloo -
Reaching across campus: Benefits of collaboration and consolidation among hundreds of social media accounts
Maree Jones, Director of Social Media Strategy, The University of Alabama at Birmingham -
How The University of Manchester uses alumni volunteering programmes as donor stewardship opportunities
Miriam Cadney, Faculty Alumni Officer (Science and Engineering), Division of Development and Alumni Relations and Leah Southern, Philanthropy Officer and Faculty Alumni Officer (Biology, Medicine and Health), The University of Manchester -
Lessons from our gardens: A case study of royal roads university’s annual community giving appeal
Stephanie Clay, Senior Advancement Specialist, Annual Giving and Carla Girvin, Brand Manager, Royal Roads University -
How Bucknell University revitalised its admissions marketing
Leah Mallett, Associate Director of Marketing Strategy and Brandy Kift, Assistant Vice President, Marketing Strategy, Bucknell University -
Incorporating DEIB into social media content initiatives: How to authentically represent your communities
Karla Fung, Director of Social Media, University of California, Davis -
Follow the money: Using an equity lens to create gift acceptance policies
Tanya Hannah Rumble, Executive Director of Development, Toronto Metropolitan University, Ellen Doty, Assistant Dean, Development, Faculty of Law, University of Alberta and Bill Mintram, Director of Indigenous and Northern Relations, Rideau Hall Foundation