"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
We use Journal of Digital Media Management to see what's being talked about, what works, what doesn't work, what backs up our strategy or what challenges our strategy. For ITV's Content Management team, the range of practitioners and the very practical scenarios provide a trigger for the development of new ideas.
"One of the few places where professional practice and academic pursuit come together to produce meaningful urban regeneration dialogue and analysis."
"A journal that meets the needs of practitioners, policymakers and academics"
“Given the rapidly changing landscape of our industry and the common thread of organizations 'doing more with less' in a resource-scarce environment, this journal is not just timely, but necessary. A journal of this nature, with topics such as organizational behavior and operational challenges that a healthcare administrator who is resource-stricken can relate to, is an opportune and worthwhile endeavor.”
"Journal of Payments Strategy & Systems goes beyond traditional periodicals and offers a strategic perspective on the payments landscape from all views. This is a focused, straightforward journal written by industry experts who live and breathe this business every day. This should be a key resource for anyone involved in this sector.”
Applied Marketing Analytics has found just the right balance of practical and strategy articles that make it indispensable for those who work in this industry - especially those who manage data workers. A peer-reviewed journal is essential to the advancement of the digital analytics industry and Applied Marketing Analytics fills the bill intelligently.
“Journal of Brand Strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals. Each article is quality controlled with a disciplined peer-review process to insure the Journal’s brand remains professional, credible and relevant. I look forward to each new edition.”
"Journal of Supply Chain Management, Logistics and Procurement provides a unique locus of information, data, and case studies for the public, private, and academic sectors, while helping lead to a better understanding of the industry and its effects on day-to-day living."