Volume 3 (2018-19)

Each volume of Journal of Education Advancement & Marketing consists of four quarterly 100-page issues. The articles published so far in Volume 3 are:

Volume 3 Number 4 (Spring 2019)

Achieving a better balance: Building the ‘translational’ business school and university
Guntram F. A. Werther, Professor (Research), Fox School of Business, Temple University
The rise of, and need for, video in social media marketing
Kristofer Karol, Director of Social Media Strategy, Indiana University, Clayton Norman, Social Representative, Indiana University
Using RFM segmentation to support alumni reunion fundraising
John Orange, Director, Prospect Research, Advancement Services Department, Selim Sharif, Director, Alumni Education and Engagement, Trinity University & Cynthia Uviedo, Director, Annual Giving Programs, Trinity University
The art of the digital proposal: Bring your fundraising cases to life
David Manning, Assistant Director of Advancement Communications & Noelle Shough, Executive Director of Advancement Communications, Northeastern University
Integrating text messaging into a comprehensive cross-channel marketing strategy
Nicole Sibley, Data Analyst, Amherst Fund, Amherst College
Reflections on the Finnish university of applied sciences branding strategy in the international education market
Nathalie Hyde-Clarke, Head of Department, Department of Culture and Media, University of Applied Sciences
Where in the world are our #ProudlyUNB alumni? How the University of New Brunswick developed a creative caricature to help locate and engage alumni around the world
Natasha Rego, Young Alumni Coordinator & Jenna Kennedy, Alumni Advancement Officer, Strategic Engagement, University of New Brunswick
How data-driven partnerships can help resource-constrained marketing departments attract new students
Audrey Takacs, Director of Marketing and Communications, Macomb Community College
Degree satisfaction and likelihood of giving: A survey of professional school millennial alumni
Margaret Gaylord, Senior Director of Development & Alumni Affairs & Tom Kelleher, Professor and Chair, Department of Advertising, College of Journalism and Communications, University of Florida

Volume 3 Number 3 (Winter 2018/2019)

Editorial
Simon Beckett, Publisher, Journal of Education Advancement & Marketing
A case study in sparking donor engagement at all levels
Kimberly Bernard Karol, Director of Development, Prairie View A&M University, Liz Lauersdorf, Assistant Director of Stewardship and Donor Relations and Mika Stepankiw, Associated Director of Development Communications, UTHealth
Coordinated communications for comprehensive campaigns
Tom Mitchell, Vice President of Advancement, University of Florida
You Still Can: Recruiting mature students into higher education
David Turton, Campaign & Conversion Manager, University of Sunderland
Balancing the art and science of fundraising: An artistic approach to establishing and maintaining successful relationships with donors
Jeri Pat Gabbert, Vice Chancellor for Advancement & External Affairs at Indiana University Northwest
Engineering warm fuzzies: Applying user experience principles to create philanthropic experiences — part two: giving websites
Christy Moss, Senior Director of Strategic Engagement, University of Illinois
How to measure marketing success and find your cost per new student acquisiton
John King, Executive Director of Digital Services for Marketing & Communications, Lone Star College
Brand archetypes in resource-constrained MBA programmes: A powerful strategic brand management tool
Robert Forbus, Professor of Marketing, Robert Page, Professor of Management, Southern Connecticut State University's School of Business

Volume 3 Number 2 (Autumn 2018)

Editorial
Simon Beckett, Publisher, Journal of Education Advancement & Marketing
Building the donor pipeline: A case study of how Wayne State University built a donor relations programme from the ground up
Leslie Carmona, Director of Donor Relations, Wayne State University
From fundraising to resource raising: One foundation’s journey
Virginia DeSanto, CFO and treasurer, ASU Enterprise Partners
The student thank-you letter: Increasing responses, improving quality and showing gratitude
Brittany Fowler, Senior Director of Stewardship & Donor Relations, University of Tennessee, Knoxville
Is engagement the answer to the challenges of online education?
Amy A. Lavin, Assistant Professor of Practice & Director, MS-Digital Innovation in Marketing and Munir Mandviwalla, Associate Professor & Executive Director, Institute for Business and Information Technology, Temple University, Fox School of Business
Engineering warm fuzzies: Applying user experience principles to create philanthropic experiences — part one: direct mail solicitations
Christy Moss, Senior Director of Strategic Engagement, University of Illinois
Scarlet Influence: Creating a programme of holistic impact reports
Roberta O’Hara, Associate Vice President, Donor Relations, Rutgers University Foundation
Engaging college and university parents in philanthropy: A university/foundation partnership
Colton Withers, former Director of Development for Student Life and Parent & Family Giving, Purdue Research Foundation and Kelley Stier, Associate Dean of Students and Director, Parent & Family Connections, Purdue University
Act today: transform tomorrow: How a legacy appeal at Loughborough University had an unexpected legacy of its own
Rachel Third, Head of Philanthropy, Loughborough University
Undergraduate engagement is the engine that drives fund-raising
Tyson L. Pinion, Asst. Vice President of Development, University of Findlay

Volume 3 Number 1 (Summer 2018)

Editorial
Simon Beckett, Publisher, Journal of Education Advancement & Marketing
Redefining alumni relations
Heather Makrez, Executive Director of Alumni & Donor Relations and John Feudo, Vice Chancellor for Advancement, UMass Lowell
So you want to be a data-driven advancement shop?
Matthew Perry, Deputy Director, Advancement Services at the University of Sydney, Australia
Applying the Kano method to higher education choice
K. N. Rajendran, Associate Professor in Marketing in the College of Business Administration, University of Northern Iowa
Social media-first marketing: A case study of leveraging influencers
Nicole Smith, Assistant Director of Public Relations, Social Media, Drake University
Thieves Inc.: A closer look at the University of Sheffield’s award-winning student safety campaign
Malcolm Roberts, Head of Student Communications and Georgina Beardmore, Student Communications Coordinator, University of Sheffield
Designing an alumni engagement scoring model to measure relationships and raise more money
Mike Bacon, Vice President for Advancement and Alumni Relations, Trinity University, Christine Martinez, Senior Campaign Manager for Light the Night, Leukemia & Lymphoma Society, South Central Texas Chapter, John Orange, Director, Prospect Research, Advancement Services Department and Jim Stryker, Associate Director of Outreach and Engagement, Trinity University
Building a university traditions programme for the 21st century
Adam Peruta, Assistant Professor, S.I. Newhouse School of Public Communications, Syracuse University and Lynne Pierce, Alumni Relations, Ithaca College
Cost-effective student programmes: Two case studies
Kasey Uran-Linde, Director of Annual Giving, Minnesota State University and Nicholas Linde, Senior Director of Administration, Minnesota State University, Mankato