Volume 2 (2017-18)

Each volume of Journal of Education Advancement & Marketing consists of four quarterly 100-page issues. The articles published so far in Volume 2 are:

Volume 2 Number 4 (Spring 2018)

Editorial
Simon Beckett, Publisher, Journal of Education Advancement & Marketing
Breaking silos with corporate relations SWAT teams
Gary Girzadas, Acting Assistant Vice President of Corporate and Foundation Relations, Syracuse University
Shifting landscapes and earthquakes: Leading through ever-changing environments
Sophie W. Penney, Senior Program Coordinator and Lecturer, Post-Baccalaureate Certificate Program in Fundraising Leadership, Penn State and Barbara A. Trautlein, Principal and Founder, Change Catalysts
Building strong partnerships with your faculty: A collaborative approach to effective fundraising
Traci Galbaugh, Director of Foundation Giving and Lauren White, Associate Director of Development, Office of Corporate and Foundation Giving, UC Davis
Four-alarm or false alarm: Managing issues in an impatient world
Michael J. Schoenfeld, Vice President for Public Affairs and Government Relations, Duke University
Multisector fundraising: A partnership ecosystem
Stella Wixom, Executive Director, University of Michigan BEC
Planning for a change: Transforming the fundraising capacity of the university in partnership with the development foundation
Daniel Perry, Assistant Vice President, University Advancement and Barbara Breier, Vice President for University Advancement, Texas State University; Executive Director, Texas State Development Foundation
Social media advocacy framework in action: Focusing on the student journey to inspire real world engagement at Quincy College
Daniela Huynh, Assistant Director of Marketing and Communications and Katy Spencer Johnson, Marketing and Communications Specialist, Quincy College
Think Corner: A platform for engaging the public in research and learning
Kirsti Lehmusto, Director of Communications and Community Relations, Tanja Paananen, Head of Marketing, Antti Asumaa, Programme Manager, University of Helsinki and Jarmo Suominen, Professor of Service Architecture, Aalto University
Senior Year Experience: More alumni engagement requires more student engagement
Jimmy Cox, Director, Student-Alumni Programs, Purdue Alumni Association

Volume 2 Number 3 (Winter 2017)

Editorial
Simon Beckett, Publisher, Journal of Education Advancement & Marketing
Utilising data strategically: A measurement framework for digital communication efforts
Emily Truax, Assistant Director of Social Media, Boston University and Joseph A. Brennan, Clinical Professor, University at Albany — SUNY
Adventures in logo town: Managing institutional logos
Mark Pennie
Why a strategic approach to science and university communications makes sense
Andreas Archut, Press Officer, University of Bonn
Expanding the development operation: Embedding fundraisers ‘on the road’ to increase overall philanthropic impact
Stephanie Cook, Executive Director for Advancement and External Affairs, Syracuse University
Opportunities for social listening in higher education
Liz Gross, Market Insights Manager, Great Lakes Higher Education Corporation and Mike Horn, Marketing Strategist, Terry College of Business, University of Georgia
Capitalising on philanthropic investment trends: New strategies for a new era in higher education fundraising
Brent Percival, Associate Director of Development, University of Virginia and Jeff Moster, Assistant Vice President, Principal and Planned Gifts, Health System, University of Virginia
The elements of brand-building in higher education: The role of strategy, research and internal engagement
Andrew Careaga, Executive Director, Marketing and Communications, Missouri University of Science and Technology

Volume 2 Number 2 (Autumn/Fall 2017)

Editorial
Simon Beckett, Publisher, Journal of Education Advancement & Marketing
Defining student journey mapping in higher education: The ‘how-to’ guide for implementation on campus
JP Rains, Director of the Digital Strategy Office, Laurentian University
Leading a campus through crisis: The role of college and university presidents
Joseph A. Brennan, Chief Marketing & Communications Officer, Eric K. Stern, Professor, College of Emergency Preparedness, Homeland Security and Cyber-Security, University at Albany — SUNY
Communication and contribution preferences: An investigation of millennial alumni
Teri Root, Associate Professor of Marketing, Emma Taylor, Alumnus, Katherine Rose, Senior Director for Development and Advancement Services, Wendy Johns Lauderdale, Vice President, University Advancement, Southeastern Louisiana University
Communicating you are worth it in a noisy marketplace
Paul Redfern, Executive Director of Communications and Marketing, Gettysburg College, Keri Rursch, AVP of Communication and Marketing, Augustana College and Jamie Yates, Director of Communications and Media Relations, Gettysburg College
More than just a #: How hashtags and social media can help your campus events and campaigns succeed
Tiffany Broadbent Beker, Director of Digital Marketing for University Advancement and Sarah Juliano, Social Media & Web Manager, Office of University Advancement, William & Mary
For the people: How a novel approach to brand management fuelled adoption
David W. Martel, Vice President for Communications and Chief Marketing Officer and Carol Keese, Associate Vice President, Marketing, University Communications, University of Virginia
Crafting a Pinterest strategy to drive engagement
Jackie Vetrano, Social Media Coordinator, Communications and Marketing, Skidmore College
Public will: What story is your campus equipped to tell?
Rebecca John, VP, Marketing and Communication, Augsburg College

Volume 2 Number 1 (Summer 2017)

Editorial
Simon Beckett, Publisher, Journal of Education Advancement & Marketing
Dispelling the myth of the easy button in reporting for prospect development
Bond T. Lammey, Managing Associate, Bentz Whaley Flessner, Rachel Schaefer, Assistant Vice President for Advancement Strategy and Kimberly Walz, Director of Prospect Development, University of Central Florida Foundation
Crafting a faculty and staff fundraising campaign: Predictors of giving, donor motivations and effective strategies
Piyawan Charoensap-Kelly, Department of Communication Studies, The University of Southern Mississippi
Trends in marketing organizational structures and budgets
Rob Zinkan, AVP, Marketing, Indiana University
Educational philanthropy: What are the predictors?
Aysa Cooley, School of Media and Strategic Communications, Oklahoma State University
It’s not about the logo, promise: A case study in university rebranding and weathering the social media storm
Helen Pennack, Director of Marketing and Communications, University of Warwick
More than fun and games: How New Brunswick Community College used prize giveaways to encourage alumni engagement
Tom Meadus, Director of Advancement and Heather Allaby, Community and Government Relations Advisor, New Brunswick Community College
Case study: How University of Chester used a sofa and a hashtag to share the real story of their brand – and learn a whole lot more along the way
Richard Bengree, Director, Marketing, Recruitment and Admissions and Adam Bodger, Marketing Manager, Marketing, Recruitment and Admissions, University of Chester
Raiders not readers: The role of market insight in marketing communications
Clare Riding, Head of Marketing, Lancaster University
Redefining a ’60s icon: A brand proposition for the 21st century
Giles Whattam, Head of Strategic Marketing and Angelina Bingley, Director of Admissions, Recruitment and Marketing, University of East Anglia