“Journal of Brand Strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals. Each article is quality controlled with a disciplined peer-review process to insure the Journal’s brand remains professional, credible and relevant. I look forward to each new edition.”
Volume 1 (2016-17)
Each volume of Journal of Education Advancement & Marketing consists of four quarterly 100-page issues. The articles published so far in Volume 1 are:
Volume 1 Number 4 (Spring 2017)
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Editorial: Style and the University
Tommy Cho, The Chinese University of Hong Kong -
Branding and communications on social media within higher education
Régis Faubet, Head of Digital and Mark Thomas, Associate Dean for International Affairs and Professor of Strategic Management, Grenoble Ecole de Management -
Creating an effective and meaningful advisory board
Marcia Sloan Latta, Vice President for University Advancement, University of Findlay -
Using ‘Storytelling thinking’ for advancement
Kate McDowell, Associate Professor and Elizabeth McGreal Cook, Executive Director of Talent Management, University of Illinois at Urbana-Champaign -
Going, going, gone! A profile of graduating students to inform engagement strategies
Rebecca Ho, Communications Officer, Simon Fraser University -
Establishing a new brand framework: A University of Glasgow case study
Rachel Sandison, Director of Marketing, Recruitment & International Office, University of Glasgow -
Empowering students to create and share campus stories
Luke Fragello, Director of New Media Communication and Genna Welsh Kasun, Director of Social Media and Content Coordination, Juniata College -
Presidents, elephants, and inaugurations: The inauguration of Dr Belinda S. Miles
Patrick Hennessey, Director of College Relations and Heather Shank, Director of Special Events, Westchester Community College -
Digital first: It starts with mindset change
Jennifer Johnson,Vice President of Marketing and Communication, Queen’s University of Charlotte
Volume 1 Number 3 (Autumn/Fall 2016)
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Integrated marketing for annual giving
Stephanie McBride Quinn, Director of Annual Giving, Boston University Development & Alumni Relations -
Clickbait, culturejacking and curated content: Your keys to killing it on social media
Jenna Bradwell, Social Media Specialist, University of Sydney -
Creating an in-house integrated marketing and communications strategy
Jeanette De Diemar, VP, University Communications and Marketing, University of Indianapolis -
Applying a cross-media strategy: How to match diverse information needs with user communication preferences
Klaus Ruemmele, Head, New Media and Margarete Lehne, Press Officer, Karlsruhe Institute of Technology -
Major giving fuels community colleges as economic engines: A journey in major gift programming
Angela M. Falconetti, VP of Institutional Advancement, Virginia Western Community College -
Delivering an engaging college marketing strategy in a highly competitive sector
Emma Evans, Head of Marketing, City of Wolverhampton College -
How to get employees to live the brand: Employee engagement and the role of the CEO
Mary Katherine Krause, VP, Communications, College of American Pathologists -
Sponsorship, engagement and the student experience
Ros Casey, Director, Advancement, Victoria University -
Why data quality programmes are important for advancement
James Johannesson, Manager, Library Systems and Information Technology, University of Saskatchewan
Volume 1 Number 2 (Summer 2016)
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Snap (or Tweet) out of it: Now is the time to allocate resources to higher education social media efforts
Kristofer Karol, Director, Social Media Strategy, IU Communications, Indiana University -
The evolution of brand journalism and its natural fit with university marketing
Dean Gould, Director of Marketing and Communications, Griffith University -
Sub-branding as an effective way to leverage the strengths of higher education institutions to create master brand ambassadors
Julie Reeves, Associate Vice Chancellor, Brand Marketing and Julie Chiron, Executive Director, Communication in Advancement, University of Denver -
Positioning an annual giving programme for maximum impact: An Illinois case study
Christy Moss, Director of Annual Giving and Kristin Burnette, Associate Director of Annual Giving Stewardship, University of Illinois at Urbana-Champaign -
Miami University: A case study of young alumni programmes
Caroline McClellan, Associate Director of Development, Annual Giving, Miami University -
Why and how universities should develop a ‘network’ communications department
Hans Brouwer, Head of Marketing and Communications, HAN University of Applied Sciences -
Best practices for diverse and authentic engagement and leadership support in higher education social media
Ryan Maguire, Social Media Strategist, Office of Communications, Princeton University -
Being brave with the brand: Vancouver Island University’s #ILearnHere Instagram campaign and the power of content marketing through social visual communications
Debra Jacklin, Strategic Marketing Manager and John Gardiner, Videographer/Photographer/Social Media Coordinator, Vancouver Island University -
Creating a brand strategy for a college of art, design, and architecture: Case study of Pratt Institute
Mara McGinnis, Executive Director of Communications and Marketing, Pratt Institute
Volume 1 Number 1 (Spring 2016)
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Just asking: How and why Northwestern University established a system of fundraiser accountability metrics
Brock Silvey, Director of Prospect Research and Management, Northwestern University -
Snapchat: Higher education’s new key to current and prospective student engagement
Tony Dobies, Social Media Strategist, West Virginia University and Candace Nelson, Senior Writer for University Relations/News, West Virginia University -
Communicating impact: Building a powerful development and communications relationship
Pete Mackey, Chief Communications Officer, Amherst College, Charlie Melichar, Senior Consultant and Principal, Marts & Lundy,and Melanie Moran, Executive Director, Integrated Communications Unit, Vanderbilt University News and Communications -
Managing adversity in a fundraising campaign
Brian Gardner, Vice President for University Advancement, Indiana Wesleyan University -
Recognising the contributions of alumni affiliate groups and volunteers: Penn State Alumni Association model
Charlene M. Gaus, Regional Director, Volunteer Services, Penn State Alumni Association -
Creating a culture of philanthropy starts with current students
Jeri Patricia Gabbert, Vice Chancellor for Advancement and External Affairs, IU Northwest and Leeann Z. Wright, Associate Director of Development, IU Northwest -
How we built an alumni advocacy programme befitting a great university
Mike Fahey, Managing Director for State Relations, Wisconsin Foundation and Alumni Association -
‘Our Stories’: Why Randolph School’s students wrote the viewbook
Rebecca Moore, Communications Director, Randolph School -
More than a pretty picture: How to positively disrupt the university holiday card formula
Emily Cavalcanti, Associate Dean for Communication, Dana and David Dornsife College of Letters, Arts and Sciences, University of Southern California