“Protecting the information that customers have entrusted organisations with is one of the key challenges faced by many industries and needs to addressed by well trained, well informed and qualified professionals that have a deep understanding of the issues. The independent Journal of Data Protection & Privacy is a fantastic source of the most up to date thinking and best practise and should be a ‘must read’ for DP professionals….”
‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers
Click the button below to download the full text of the article.
Abstract: In the world of social media marketing, advertisers face unprecedented opportunities and challenges. For this reason, they must understand current trends in social media. This paper describes 12 social media trends to inform advertisers looking to reach not only the most desirable consumer demographics, but how to reach them where they live: on the most popular social platforms and the mobile devices used to access them.
Keywords: social media, content, influencers, mobile
Kieley Taylor is Global Head of Social, for [m]PLATFORM (part of GroupM), where her focus is on streamlining operations, disseminating thought leadership, training, best practices, and advocating on behalf of client interests with key publishing partners. She is the lead subject matter expert within social for GroupM clients. In this role she evangelises an audience-first approach to integrated planning and buying.