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Abstract: This paper examines one of the key risks facing businesses and emergency planners today: the likely impact of a flu pandemic on business activities. The paper uses the example of a large tourism organisation — VisitScotland, the national tourism organisation for Scotland, with over 1,000 employees — and explains how it has planned and prepared for such a pandemic.
The paper reports the research methods used by the authors in this planning process, including scenario planning, economic forecasting and in-house workshops to scope the range of issues to address in preparing a contingency plan for a flu pandemic.
Keywords: avian flu, flu pandemic, VisitScotland, emergency planning, scenario planning
"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."
We use Journal of Digital Media Management to see what's being talked about, what works, what doesn't work, what backs up our strategy or what challenges our strategy. For ITV's Content Management team, the range of practitioners and the very practical scenarios provide a trigger for the development of new ideas.
"Journal of Payments Strategy and Systems provides a host of useful, actionable and informative articles and papers that demonstrate the extraordinary opportunities for improving the payments systems. These are written by subject matter experts: corporate practitioners; consultants; bankers; vendors and scholars. The variety of the topics and the points of view make this a must read, even for those who think they know all there is to know about payments."
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"Journal of Digital Media Management is one of the most thoughtful and complete journals on the subject of digital asset management. The articles are written and reviewed by some of the foremost experts in the industry."
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"I'm very pleased to be part of the editorial board for JDPP, which I think will bring together a fascinating collection of materials from legal analysis to broader commentary and in this way help all privacy professionals understand the law and shape good practice."
“We want to create a space where data protection professionals across the world feel connected through the Journal of Data Protection & Privacy and our specialist interest group on LinkedIn. I also want to reach out and engage with the next generation of leaders in our profession and actively encourage them to share their knowledge and understanding of the subject for the benefit of our expanding – and highly influential – community across the world.”
"Journal of Payments Strategy & Systems goes beyond traditional periodicals and offers a strategic perspective on the payments landscape from all views. This is a focused, straightforward journal written by industry experts who live and breathe this business every day. This should be a key resource for anyone involved in this sector.”