Volume 5 (2017-18)

Each volume of Journal of Digital & Social Media Marketing consists of four quarterly 100-page issues. A list of the articles published or scheduled to be published in the current volume, Volume 5, are:

Volume 5 Number 4 (Spring 2018)

• Protecting the brand in the era of fake news: Why brands need advertisement verification tools
  Ginny Marvin, Associate Editor, Third Door Media and Seth Meisel, Digital Marketing Manager, Thriftbooks
• Best practices for producing stories on Instagram
  Erica Nardello Social Media Strategist, Host, CreativeMornings Philadelphia
• The rise of media analytics
  Peter Wickwire Vice President of Media Analysis, Decentrix
• Identity-related motivations online: Falk’s framework applied to US museum websites
  Sarah Wambold, Director of Digital Media, Clyfford Still Museum and Marty Spellerberg, Principal, Spellerberg Associates
• Creating accessible online forms
  Jonathan Whiting Director of Training and Evaluation, WebAIM, Utah State University
• Accessibility gotchas with CAPTCHAs
  Jennifer LoCascio Gauvreau Director, Consulting, CGI Federal
• Quantifying the influence of consumer reviews via text analysis
  Oshin Anand, research scholar, Praveen Ranjan Srivastava, Chairperson/Admission and Atanu Rakshit, Professor, Indian Institute of Management, Rohtak
• Social media in small business operations
  Lakshmi Goel, Associate Professor of Information Systems, Coggin College of Business, Pingying Zhang, Associate Professor of Management, University of North Florida and Sven-Volker Rehm, Interim Chairholder of the Chair of Business Information Science and Information Management, WHU — Otto Beisheim School of Management

Volume 5 Number 3 (Winter 2017)

• Basware’s journey to modern business-to-business performance marketing
  Ceri Jones, Vice President, Global Demand Center, Basware
• A data-driven approach to government social media
  Bryan Bullock, Social Media Team Leader, City of Boulder
• How to build high impact content: A case study in museum online content strategy
  Ryan Dodge, Digital Engagement Coordinator, Royal Ontario Museum
• The power of feeds: How to build strong underlying data to drive successful digital marketing programmes
  Melissa Reilly, Senior Manager, and Todd Bowman, Senior Director, Merkle
• Accessibility research study: Humanising the need for inclusive design
  Monica Reha, VP, Digital Accessibility and Governance Manager, Wells Fargo Marketing, David Sloan, User Experience Research Lead and Sarah Horton, User Experience Strategy Lead, The Paciello Group
• Searching and finding: A lifelong quest
  Sabrina Duda, User Experience Researcher, Experian Data Quality and James Barley, User Experience Manager, Shop Direct
• Practical data science for the web professional
  Michael Nescot, Director of Cloud and DevOps Solutions, JBS International
• Why single sign-on is so expensive and what you can do to reduce costs
  Jessica D. Moore, Engagement Manager,Vlad Oprica, Lead Architect and Senior Developer, Dave Gallerizzo, CEO, Fig Leaf Software
• Maintaining a WordPress site for long-term security
  Elizabeth Coppinger, Business Analyst, Lucid Agency
• Native advertising: A close look at an emerging advertising unit
  David Kamerer, Associate Professor, School of Communication, Loyola University Chicago

Volume 5 Number 2 (Autumn/Fall 2017)

• Lover of discounts, unicorns and tacos: Progressive’s Flo in social media
  James M. Leonhardt, Assistant Professor of Marketing, College of Business, University of Nevada, and Ryan E. Cruz, Assistant Professor of Marketing, School of Business Administration, Philadelphia University
• The attribution challenge: How to get real business value out of it
  Adam Proehl, Founding Partner, NordicClick Interactive
• How to use social media to deliver excellent customer service
  Jessica Milcetich, Digital Communications, US federal government
• How to get the most from WeChat
  Alexis Bonhomme, Co-Founder, Curiosity China
• Turbo-boost success with a supercharged framework for strategic visioning
  Sarah Weise, UX Director, Booz Allen Digital Interactive and Carrie-Ann Barrow, CEO, Barrow Consulting
• How Instagram content affects brand attitudes and behaviour
  Ming (Bryan) Wang, Assistant Professor, and Valerie K. Jones, Assistant Professor of Advertising and Public Relations, College of Journalism and Mass Communications, University of Nebraska-Lincoln
• Improving social media brand personas using archetypes
  Francisco J. Conejo, Marketing Instructor and Researcher, University of Colorado

Volume 5 Number 1 (Summer 2017)

• As programmatic advertising becomes the new normal, how can advertisers create greater consumer engagement and publishers ensure greater return?
  Tony Bishop, Global Business Director, POSSIBLE
• Size, quantity and management capabilities: How Google updates AdWords to increase revenue
  Andy Taylor, Research Associate Director, Merkle
• Blurring the lines between sales and marketing: Influencing sales through customer-segmented social media marketing
  Erica Melchior, Rhythm Management, Boston Scientific
• Search engine optimisation in 2017: A new world where old rules still matter
  Brian Alpert, Web Analytics and Search Engine Marketing Analyst
• How real-time analytics changes the face of the sports betting industry
  Andrew W. Pearson, Managing Partner, Intelligencia
• Using emoji effectively in marketing: An empirical study
  Chi Hong Leung and Winslet Ting Yan Chan, teaching fellows, The Hong Kong Polytechnic University
• Engaging fans on social media in US minor league soccer: A content analysis of consumer promotion on Facebook, Twitter and Instagram
  Julie D. Lanzillo, Sport Management Program Director and Assistant Professor, Neumann University and Margaret C. Stewart, Assistant Professor of Communication Studies, University of North Florida