"I was pleased to see that the new journal is aimed at managers in the field to better understand the benefits of supply chain management thinking. The journal is focused on delivering these developing best practices to practicing managers. There is a vast gulf between academic’s theory and managerial practice [and] your journal should be a timely addition."
Confessions from the non-profit world: How non-profits are using social media (and how they need to change their approach)
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Abstract: Social media present a tremendous opportunity for nonprofit organisations to increase membership, awareness and fundraising. When leveraged correctly, these new tools can be truly transformational. But nonprofits are struggling with understanding the resource commitment, the ways to use these tools, and the need to stay ahead of the curve. A successful social media strategy for nonprofit organisations must be based on forward thinking and executive support. Without those two key ingredients, the social media recipe for nonprofits simply does not work.
Keywords: social media, communications, fundraising, non-profits
Ryan Goodenough is Manager of Digital Content and Social Media Strategy at Fidelis Care, the largest government programmes-based healthcare plan in New York State. Ryan is a communications and technology executive with extensive experience in direct marketing, search engine optimisation and online community building. He is an advocate for emerging and innovative communications technologies, particularly in the field of cloud computing. With a master’s degree in public policy, his primary work experience is in the nonprofit sector, mainly in health and human services. Ryan is an award-winning videographer, graphic design leader and writer.