Automation and integration are the keys to successful digital asset management

Author(s):

Paul Murphy, Digital Image Expert, UEFA

Journal:

Journal of Digital Media Management

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Abstract: This paper examines how digital asset management at UEFA has grown from a traditional library and archive system to an integral part of the organisation’s ecosystem. It describes the various challenges faced and discusses the lessons learned.

Keywords: facial recognition; data model; data mapping; sport

Paul Murphy is the Digital Image Expert at UEFA, where he is responsible for the digital asset management system for managing photography and graphics. Prior to arriving at UEFA, he managed a picture desk at Sportsfile, the leading sports photo agency in Ireland.

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Featured Articles

Content meets big data: Driving personalised digital engagement through customer understanding

Gabriele DiPiazza and Robin Hardy

Challenges in delivering digital content in archival and production environments

Brittan Dunham, Archive Director (private archive) and Candace Ming, Project Manager, Archivist, SSHMP

Case Study: Integrating artificial intelligence metadata within Paramount’s digital asset management system

Dony West, Executive Director, Digital Archive, Caitlin Denny, Senior Media Archivist and Rebecca Ruud, Media Archivist, Paramount Pictures

Publisher:

Simon Beckett

First Published:

2012

ISSN (print):

2047-1300

ISSN (web):

2047-1319

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