"Journal of Payments Strategy & Systems goes beyond traditional periodicals and offers a strategic perspective on the payments landscape from all views. This is a focused, straightforward journal written by industry experts who live and breathe this business every day. This should be a key resource for anyone involved in this sector.”
Power to the people: Cues, cravings, rewards and habit loops
Abstract: Changing user behaviour to encourage positive attitudes towards adopting new workflows and digital asset management (DAM) systems can make or break the success of the DAM in any organisation. This article aims to focus on the art of interpersonal communication via heuristic models, which reflect the dirt in the trenches of everyday work in a real-life corporate setting. References will be drawn from popular publications as examples of highly accessible resources that can be easily understood and accepted by non-academics performing the daily functions with DAM, and by people who use assets managed in a DAM. Understanding the power and ubiquity of habits is key to breaking through the barrier of DAM user adoption. This article also aims to inspire DAM administrators and decision makers to focus on the people (users) first, technology (DAM) second, and with the realisation that change is an ever-evolving process, which requires patience and time.
Keywords: digital asset management, change management, habits, interpersonal communication, people skills