"A journal that meets the needs of practitioners, policymakers and academics"
"A journal that meets the needs of practitioners, policymakers and academics"
"Written by and for the professional, it provides me with the kind of practical, real-use cases I can apply in my job."
“Journal of Brand Strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals. Each article is quality controlled with a disciplined peer-review process to insure the Journal’s brand remains professional, credible and relevant. I look forward to each new edition.”
"It's very exciting to see a peer-reviewed journal for our field. I'm impressed with the range of topics but also that the journal analyses emerging trends in all areas of advancement and communications. The quality of the articles I've seen so far is also very nice to see."
“Business school professors need to ‘get real’ more often. Publishing work “…read only by a limited number of scholars…[with] often…little to no value to practicing mangers and leaders” won’t maintain our status and pay (J. Byrne in Poets & Quants, 2014). The Journal of Risk Management in Financial Institutions is an antidote we need.”
"Journal of Digital Media Management provides a vital professional resource that accomplishes three important objectives for the field of digital asset management: a peer-reviewed publication, a history of best practices, and a practical source of learning for anyone with responsibility for organising and sharing content."
“This journal provides valuable peer-reviewed practical business Ideas for industry leaders and academics,”
We use Journal of Digital Media Management to see what's being talked about, what works, what doesn't work, what backs up our strategy or what challenges our strategy. For ITV's Content Management team, the range of practitioners and the very practical scenarios provide a trigger for the development of new ideas.
"Brand strategy and innovation is a dynamic and growing practice of great variety. There is a huge demand for a consolidating publication that brings together the very best from the field. Journal of Brand Strategy is the most essential read today."