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Applied Marketing Analytics has found just the right balance of practical and strategy articles that make it indispensable for those who work in this industry - especially those who manage data workers. A peer-reviewed journal is essential to the advancement of the digital analytics industry and Applied Marketing Analytics fills the bill intelligently.

"In the age of information overload, it is refreshing to have a publication whose primary purpose is to serve and educate its readership. A publication that is governed by the people in the industry is always the most compelling and the quality of experience leveraged and information gathered is immediately evident. This journal serves as an industry standard for excellence in reporting on the many facets of our profession, as well as showing where it is going."

“Business school professors need to ‘get real’ more often. Publishing work “…read only by a limited number of scholars…[with] often…little to no value to practicing mangers and leaders” won’t maintain our status and pay (J. Byrne in Poets & Quants, 2014). The Journal of Risk Management in Financial Institutions is an antidote we need.”