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Applied Marketing Analytics has found just the right balance of practical and strategy articles that make it indispensable for those who work in this industry - especially those who manage data workers. A peer-reviewed journal is essential to the advancement of the digital analytics industry and Applied Marketing Analytics fills the bill intelligently.

"In a business environment of increasing trade volumes, increasing regulatory oversight, global consolidation and shrinking margins; access to innovative thinking on how to improve efficiency, cost and risk becomes ever more important. The fact that this Journal ensures all content is peer-reviewed by industry practitioners make it an essential source of information and best practice for all securities operations professionals.”

“Business school professors need to ‘get real’ more often. Publishing work “…read only by a limited number of scholars…[with] often…little to no value to practicing mangers and leaders” won’t maintain our status and pay (J. Byrne in Poets & Quants, 2014). The Journal of Risk Management in Financial Institutions is an antidote we need.”