Journal of Brand Strategy
Welcome and thank you for your interest in Journal of Brand Strategy.
Journal of Brand Strategy is the world’s leading journal for brand professionals, meeting the needs of you and your team.
• Authoritative practice articles, case studies and opinion pieces
• Outstanding contributors: Riku Vassinen, Head of Digital, J. Walter Thompson Worldwide; Megan Grabowski, Senior Manager, Corporate Partnerships, Chicago Bulls; Cal Austin, Regional Director, Pfizer Innovation; Alexandra Willis, Head of Communications, Content & Digital, All England Lawn Tennis Club
• On subjects that matter – practical, in-depth, comprehensive, trustworthy, reliable.
• Peer-reviewed by an expert editorial board
The journal is only available by paid subscription.
Click here to subscribe today.
Each issue:
• Combines insights from Senior Practitioners — authors include Pete Blackshaw, Nestlé; Winfried Daun, UBS; Maruiel Perkins-Chavis, Marriott International; Larry Light, Arcature; Jeff Pundyk, The Economist; Lucie Greene, JWT Intelligence; Ann Marie Gothard, EmblemHealth; Brendan Leece, E.ON; Jessica Mann, Shire Pharmaceuticals; Beatriz Perez, The Coca-Cola Company; Patricia Singer, Shell Oil Company; Brooks Thomas, Southwest Airlines; Michael Wolff, Designer; Casey Hall, Thomson Reuters; Louise Felton, Intel; Amanda Clay, Telefónica — with peer-reviewed research.
• Addresses must-know branding issues: building a brand; relaunching a brand; engaging Generation Z; SMEs and branding; global v local branding; brand journalism; brand advocacy; content marketing; ‘femvertising’; brand purpose; omnichannel branding; branding case studies in finance, hotels, tourism, retail, FMCG, B2B and B2C experience, and much more.
• Is guided by a distinguished Editorial Board of leading branding experts who peer-review all case studies, in-depth articles and research papers to ensure they are authoritative, practical and relevant.
Journal of Brand Strategy is recognized as the world’s leading journal for brand professionals and researchers.
Annual Subscription
Journal of Brand Strategy is available on annual subscription. Each annual volume consists of 4 quarterly issues. Each issue is around 100 pages and publishes 10-12 detailed case studies, articles, research and reviews.
Subscribers receive both print copies of the 4 quarterly 100-page issues and complimentary online access.
To subscribe click here or email me. We can send you an invoice if you prefer.
Multi-user licences: If more than one person at your organization needs access to the journal, email us for details of our multi-user, multi-site licences — sameena@hspublications.co.uk.
“Journal of Brand Strategy combines the latest information from leading academic thinkers together with best practice insights and expertise from branding professionals. Each article is quality controlled with a disciplined peer-review process to ensure the Journal’s brand remains professional, credible and relevant. I look forward to each new edition.”
— Randall Rozin, Global Director, Brand Management and Marketing Communications, Dow Corning
If you and your team are serious about brands and branding then Journal of Brand Strategy is for you and them: trustworthy, authoritative, practical, relevant, peer-reviewed.
