Each volume of Journal of Brand Strategy consists of four quarterly 100-page issues.
The articles published in Volume 7 are listed below.:
Volume 7 (2018-19)
Volume 7 Number 4
- Editorial
Simon Beckett - Case study: Outside the box: How Microsoft’s packaging design team is shaping a culture that delivers better consumer experiences
Kevin Marshall, Creative Director of Global Packaging and Content, Microsoft - Winning in the sharing economy: Six keys to Airbnb’s success
David Aaker, Vice Chair, Prophet; Professor Emeritus, Berkeley-Haas School of Business - Femvertising: Advertising taking social responsibility to sell brands
Nikki Mamuric, Founder, CEO, Sprout Innovation Co. - Achieving position 0: Optimising your content to rank in Google’s answer box
Courtney Cox Wakefield, Digital Marketer, Speaker - Advertising for good: What is it good for?
Toygun Yilmazer, Chief Strategy Officer, TBWA - A flight to quality? Why content marketing strategy must evolve
Joanne Dolezal, Lead Consultant, Dolezal Consulting - Move fast, save money, increase engagement: Why live video should be in every marketer’s toolkit
Ashley Faus, Senior Manager of Integrated Media, Atlassian - Safeguarding brands in online review forums: The role of managerial response
Stacey Sharpe, Assistant Professor of Marketing, California State University - Visualising corporate brands: Towards a framework of brandmark expression
Jamie Marsden, Lecturer in Brand Communications, University of Leeds - Book review: The Paradox Planet. Creating Brand Experiences for the Age of I
Reviewed by José Fernández-Cavia, Associate Professor, Universitat Pompeu Fabra
Volume 7 Number 3
- Editorial
Simon Beckett - Case study: Unifying vision, brands and culture in complex company mergers: nThrive
Matt Bowen, President, North America, Brandigo - How to write a B2B social media strategy that will impress your CEO
David Biggins, Marketing Strategist, Luminous PR - Purpose is at the core of branding
Bård Annweiler, Co-founder, Owner, Mission - Voice-activated change: Marketing in the age of artificial intelligence and virtual assistants
Valerie K. Jones, Assistant Professor of Advertising and Public Relations, University of Nebraska-Lincoln College of Journalism and Mass Communications - A question of unity: Institutions should weigh the risks and opportunities of unifying their athletic and academic brands
Bill Faust, Senior Partner, Chief Strategy Officer and Mike Rehfus, Associate Copy Director, Ologie - The ‘borrowed interest’ appeal: Brands riding the wave of popular events and memes in the digital age
Chung-Kue (Jennifer) Hsu, Instructor of Marketing, Pamplin College of Business, Virginia Tech - Higher education: A luxury good brand model
Alan P. Duesterhaus, Assistant Professor of Management and Marketing, Millikin University - Rethinking hero archetypal branding: Investigating the effects of authenticity and flawed archetypes on brand attachment and self-congruence
Joann Sciarrino, Professor, Director, Stan Richards School of Advertising & Public Relations and Paige Roberts, Masters of Management Studies Student, Duke Fuqua School of Business
Volume 7 Number 2
- Editorial
Daryn Moody, Publishing Editor, Journal of Brand Strategy - How Wimbledon embraced social media
Alexandra Willis, Head of Digital, Comms & Content, Wimbledon - How social media influencers enabled a B2B company to drive awareness and engagement with their target consumers
Jared Melzer, Director, Strategic Sponsorships & Social Media, and Brynn Zech, Social Media Lead, TE Connectivity - Branding an academic superbrand
Alon Weinpress, Director of Marketing, Marketing and Strategic Planning Division, TAU, Atara Bieler, Strategic Planning Manager, Rava Eleasari Gelbetz, Head of Strategic Communications, Development and Public Affairs Division, TAU, and Ehud Or, Vice Director-General of Marketing and Strategic Planning, TAU - Aligning rights-holders’ marketing assets with brand marketers’ needs
Mark Giovino, CEO/Founding Partner, Allionce Group - The art of ‘Philanthroship’: Blending non-profit and corporate goals for outside-the-box partnerships benefitting brand and community
Curt Mosel, COO, ArtsQuest - Crisis communications management on digital platforms
John Deveney, Founder, President, DEVENEY - Accretive intangible assets: Bridging the GAAP with CPAs
James R. Gregory, Chairman, Tenet Partners - The development and measurement of a brand authenticity scale
Sean P. Coary, Assistant Professor of Food Marketing, Saint Joseph’s University, and James L. Oakley, Associate Professor, Chair of the Marketing Department, Lewis University College of Business
Volume 7 Number 1
- Editorial
Daryn Moody, Publishing Editor, Journal of Brand Strategy - Corporate partners and charities: A Movember perspective on strategic brand alignment, fostering mutually beneficial goals, and outcomes in non-profit sponsorship
Erica Graham Jordan, former Head of Partnership, Movember - The rise of conversational commerce: What brands need to know
Riku Vassinen, Head of Digital, J. Walter Thompson Worldwide - The right agency partner + experiential fundamentals = success!
Jane Hawley, Senior Vice President, Sparks - Femvertising: State of the art
Chung-Kue (Jennifer) Hsu, Instructor of Marketing, Pamplin College of Business, Virginia Tech - How brands can create a compelling sales proposition through storytelling
Kelly Hyne, Senior Vice President, Strategic Partnerships, The Ladies Professional Golf Association - Never mind the love, smell the money: What is the ‘value-add’ of a brand?
Crispian Tarrant, Founder, BDRC Group - Best practices for aligning university brands with fundraising campaigns
Ed Sevilla, Senior Vice President, Grenzebach Glier + Associates - Brand architecture in higher education
Rob Zinkan, Associate Vice President, Marketing, Indiana University - Book review: ‘Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires’ by David Aaker
Reviewed by Ryan S. Eanes, Assistant Professor of Business Management, Washington College, Chestertown, Maryland