Journal of Brand Strategy is the major professional and research journal publishing in-depth, peer-reviewed articles and case studies on all aspects of brands.
Guided by a eminent Editorial Board, consisting of leading branding experts, each quarterly 100-page issue provides detailed, practical articles from leading branding professionals on innovative strategies, techniques and trends, together with the latest applied research in branding and detailed analysis of how leading brands are managed around the world. It does not publish advertising and all content is peer-reviewed to ensure that it is of direct, practical relevance to those working in the field.
Rather than publishing advertising or the ‘bite-sized’ articles all too common on the internet, Journal of Brand Strategy focuses on the key issues facing branding in today’s economic climate, convening the industry around its core concerns by enabling high quality dialogue between leading brand owners, branding and marketing agencies, consultants, service providers and academics.
