Applied Marketing Analytics has found just the right balance of practical and strategy articles that make it indispensable for those who work in this industry - especially those who manage data workers. A peer-reviewed journal is essential to the advancement of the digital analytics industry and Applied Marketing Analytics fills the bill intelligently.
Volume 3 (2014-15)
Each volume of Journal of Digital Media Management consists of four quarterly 100-page issues. The articles published in Volume 3 were:
Volume 3 Number 4
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Getting to ROI: Rights metadata and the smart content lifecycle
Edward Klaris, SVP, Editorial Assets & Rights group, Condé Nast -
DAM for a Fortune 500 Retailer: The complicated dynamic of psychology, power culture and information governance
Emily Kolvitz, Digital Asset Manager, Premedia Technology, JC Penney -
The metadata maturity model
John Horodyski, Partner, Information Management, Optimity Advisors -
Visual resources and copyright compliance: A case study
Victoria Brown, Visual Resources Curator, University of Oxford and Digital Media Officer, Government Art Collection -
Information management approaches to DAM: Why it doesn’t happen and examples of where it has
Katharine Schopflin, Former Knowledge Manager, Collections & Information, British Film Institute -
The importance of preserving embedded metadata in an imaging workflow
David Riecks, Owner, ControlledVocabulary.com -
Research data management: An approach from a modern university with a growing research portfolio
Alistair Fitt, Vice-Chancellor, Rowena Rouse, Scholarly Communications Manager and Sarah Taylor, Research Support Director, Oxford Brookes University -
Drowning in digital assets
Gordon Walsh, Digital Asset Management Practice Lead and Sara E. James, Information Management, Enterprise Content Management, Accenture Digital -
DAM taxonomy and metadata in retail
Jeannine Bartlett, VP, Retail & Consumer Goods, Earley & Associates
Volume Three Number Three
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Out of chaos, comes order: Implementing a trusted digital repository in the Webster Institute for the History of Astronomy at the Adler Planetarium
Lauren Boegen, Digital Collections Manager, The Adler Planetarium -
Implementing and managing the workflow system for Marvel Studios
Stephen Cronan, Chief Executive Officer, 5th Kind -
Managing the copyright status of collection assets: Using DAM to retain and supplement rights information in image files’ metadata
Tascha Mae Horowitz, Manager of Photography and Anne M. Young, Manager of Rights and Reproductions, Indianapolis Museum of Art -
The use of semantic technologies with asset management for managing metadata
Kurt Cagle, Principal Evangelist, Semantic Technology, Avalon Consulting, LLC -
Transforming a glass negative collection into a digital asset through collaborative effort
Vicki Sipe, Catalog Librarian, Albin O. Kuhn Library & Gallery, University of Maryland -
Bridging the gap: Using cloud services to redefine the digital supply chain
Albert Lai, Chief Technology Officer, Media, Brightcove -
The need to preserve embedded metadata throughout an image workflow with an emphasis on social media sharing
David Riecks, Photo metadata consultant -
Book review: Information Governance and Assurance - Reducing risk, promoting policy
Michael Doane, Faculty, Information School, University of Washington -
Book review: Linked Data for Libraries, Archives and Museums: How to Clean, Link and Publish Your Metadata
Andrew Weidner, Metadata Librarian, University of Houston
Volume Three Number Two
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Implementing a SaaS contract and rights management platform at Miramax
Thomas Coleman, Chief Technology Officer, FilmTrack and Denise Evans, Chief Technology Officer, Miramax -
Digital asset management at Diageo
Stephen McKillop, Global Brand Asset Management Lead, Diageo -
Archnet 2.0: Building a new asset management system for MIT’s online architectural library of the Islamic world
Andrea Schuler, Visual Resources Librarian for Islamic Architecture, Massachusetts Institute of Technology -
Media and the digital continuum
Lincoln Wallen, Chief Technology Officer, DreamWorks Animation -
Managing digital asset metadata: The value of flexible metadata models
Demian Hess, Director of Digital Asset Management and Publishing Systems, Avalon Consulting Company -
Using Pinterest as a marketing and alternative online exhibition tool for special collections
Leslie Vega, Visual Arts & Music Librarian and Jean Green, Head of Special Collections, Binghamton University Libraries -
The case for a marketing content hub
Tom de Ridder, Managing Partner and Tim Pashuysen, Managing Director, STYLELABS -
Innovating art history: The story of an open source project that transformed teaching with images in higher education
Grace Barth, Visual Resources Librarian and Kevin Hegg, Director of Systems, Research & Development, James Madison University -
Text analytics for news and social media: The development of a cloud-based marketplace for text analytics
Ian Roberts, Department of Computer Science, University of Sheffield
Volume Three Number One
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Using digital asset management to protect and empower the UPS brand
Kelly Pepper, Digital Asset Management Supervisor, Melanie Maxwell, Digital Asset Management Specialist, Julie LaSalle, Print Production, Archives and Digital Asset Manager, UPS -
A better workflow for Comedy Central: How a cloud-based asset management system was built from scratch using open-source tools
Kevin Gepford, Off-Air Studio Director, Comedy Central -
Building an effective tagging interface
Peter Sowerbutts, Developer, The Press Association -
Case study: Digital asset management at 3M
John DeMarco, Manager, Enterprise Content Excellence, 3M Global eTransformation, 3M Company -
Evaluating DAM vendors through customised scenario demonstrations while keeping your stakeholders engaged
Kristina Herz, Digital Asset Coordinator, Herbarium, Library, Art & Archives Directorate, Royal Botanic Gardens, Kew -
Conducting a metadata audit in a broadcasting environment
Linda Tadic, Executive Director, Audiovisual Archive Network -
Content meets Big Data: Driving personalised digital engagement through customer understanding
Gabriele Di Piazza, VP Marketing and Robin Hardy, Web and Creative Services, Autonomy Marketing Optimization -
Managing and optimising the creative production process
Nish Patel, CEO and Desirae Odjick, Marketer, ConceptShare -
The art of enterprise asset management
Mark Keller, Chief Technology Officer, ZONZA