"Congrats on Journal of Brand Strategy. From the outset I liked the focus on real problems and real solutions. I especially like the case study section, there are so few outlets for this article type and it can be so useful."
Volume 13 (2024-25)
Each volume of Journal of Brand Strategy consists of four, quarterly 100-page issues both in print and online. Articles scheduled for publication in Volume 13 are listed on the Forthcoming Contents page.
Details
Table of Contents
Featured Articles
Larry Light, Chief Executive Officer, Arcature
Mohan Nair, Senior Vice President and Chief Innovation Officer, Cambia Health Solutions
Suzanne Fanning, Chief Marketing Officer and Senior Vice President, Dairy Farmers of Wisconsin/Wisconsin Cheese
Publisher:
Simon Beckett
First Published:
2012
ISSN (print):
2045-855X
ISSN (web):
2045-8568
Table of Contents
Featured Articles
Larry Light, Chief Executive Officer, Arcature
Mohan Nair, Senior Vice President and Chief Innovation Officer, Cambia Health Solutions
Suzanne Fanning, Chief Marketing Officer and Senior Vice President, Dairy Farmers of Wisconsin/Wisconsin Cheese
Publisher:
Simon Beckett
First Published:
2012
ISSN (print):
2045-855X
ISSN (web):
2045-8568