Snapchat: Higher education’s new key to current and prospective student engagement
Author(s): Tony Dobies, Social Media Strategist, West Virginia University and Candace Nelson, Senior Writer, University Relations/News, West Virginia University Journal: Journal of Education Advancement & Marketing Abstract: Snapchat is the fastest growing social media platform and attracts a young, high school- and college-aged audience — one crucial to higher education. While some institutions in higher […]
How Belfius Bank’s response to the terrorist attacks in Brussels helped embed business continuity in the company culture
Author(s): Ludo Jappens, Business Continuity and Crisis Management Coordinator, Belfius Bank Belgium Journal: Journal of Business Continuity & Emergency Planning Abstract: Until 2015, major terrorist incidents in Belgium were considered a ‘black swan’. However, the suicide attacks in Paris on 13th November, 2015 provided a wake-up call. Investigations revealed that the raid was prepared in […]
Challenges in delivering digital content in archival and production environments
Author(s): Brittan Dunham, Archive Director (private archive) and Candace Ming, Project Manager, Archivist, SSHMP Journal: Journal of Digital Media Management Abstract: Archives both large and small face similar challenges. Indeed, digital asset management can be difficult whether managing 300 assets or 300,000. This paper examines the creation and management of digital asset management systems by […]
Retention marketing: Higher education’s new frontier
Author(s): Andrew McDaniel, Associate Director, and Jenn Vaughn, Senior Brand Manager, Student Affairs Marketing and Communications, UC Davis Journal: Journal of Education Advancement & Marketing Abstract: The higher education landscape is changing: 75 per cent of Generation Z say that college is not the only way to get a good education. The 2008 birth dearth […]
Academic continuity planning in higher education
Author(s): Cheryl Regehr, Sioban Nelson and Angela Hildyard Journal: Journal of Business Continuity & Emergency Planning Abstract: Crisis planning in institutions of higher learning has focused largely on emergency management, physical safety and technology recovery. While these are clearly important, many aspects of planning for continuity have largely been ignored, including planning for the post-secondary […]
Seeing the big picture: Developing workflows for digital moving image content
Author(s): Rachel Curtis, Digital Project Specialist, Library of Congress; Project Coordinator, AAPB and Laura Drake Davis, Digital Project Specialist, Moving Image Section, Library of Congress Journal: Journal of Digital Media Management Abstract: Workflow development is a critical aspect of successful project management. While time-consuming and documentation-heavy, project management is the key to the successful implementation […]
Packaging degree programmes to drive demand
Author(s): John Trierweiler, Vice President and CMO and Kinnari Sejpal, Associate Vice President, Rochester Institute of Technology Journal: Journal of Education Advancement & Marketing Abstract: ‘Can you promote our programme?’ This question may sound familiar. As might the answer. Marketing each academic programme/degree/major is challenging due to inherent obstacles such as promotional inefficiency and allocation […]
Connecting the disaster dots: The benefits of enhanced collaboration between business continuity and risk management
Author(s): Frank Russo Journal: Journal of Business Continuity & Emergency Planning Abstract: This paper serves as a guide to how disaster recovery costs after a loss can potentially be reimbursed through the insurance claim process, and highlights how disaster preparation and response are viewed through the lens of risk management and insurance claims […]
Leading a campus through crisis: The role of college and university presidents
Author(s): Joseph A. Brennan, Vice President of Communications & Marketing and Eric K. Stern, Professor of Political Science, University at Albany — SUNY Journal: Journal of Education Advancement & Marketing Abstract: Presidents, chancellors and other top leaders of higher education institutions have an important role to play in providing normative leadership to guide their institutions […]
Case Study: Integrating artificial intelligence metadata within Paramount’s digital asset management system
Author(s): Dony West, Executive Director, Digital Archive, Caitlin Denny, Senior Media Archivist and Rebecca Ruud, Media Archivist, Paramount Pictures Journal: Journal of Digital Media Management Abstract: The Stills Archive team at Paramount Pictures Asset Management Group is responsible for the preservation and digitisation of all photography and artwork created in conjunction with each title produced […]
Just asking: How and why Northwestern University established a system of fundraiser accountability metrics
Author(s): Brock Silvey, Director of Prospect Research and Management, Northwestern University Journal: Journal of Education Advancement & Marketing Abstract In 2011 Northwestern University (NU) began to implement a system of fundraiser accountability metrics in response to the launch of its US$3.75bn campaign. Within three years, the establishment of this system catalysed a cultural change within […]
Breaking down silos between business continuity and cyber security
Author(s): Rick Phillips, Stickley on Security, Brandon Tanner, Rentsys Recovery Services and Emily Ferguson Journal: Journal of Business Continuity & Emergency Planning Abstract: Every year, most businesses experience a cyber attack of some sort. Despite the fact that these attacks can interrupt business operations, many organisations lack an effective business continuity response. While some […]
Designing elegant metadata
Author(s): Stephanie Lemieux, President and Principal Consultant, Dovecot Studio and Romney Whitehead, Director, Borrowed Insight Journal: Journal of Digital Media Management Abstract: The advancement of digital asset management technologies, the need for integrated content systems and the huge proliferation of digital assets require equal advancements in the design and use of metadata to manage those […]
Achieving an actionable corporate workplace violence prevention programme
Author(s): Cynthia Simeone, Corporate Director Business Resilience Officer, Excellus BlueCross BlueShield and Steve Crimando, Principal, Behavioral Science Applications Journal: Journal of Business Continuity & Emergency Planning Abstract: The US Department of Labor Occupational Safety and Health Administration identifies recommendations within the Occupational Safety and Health Act (OSHA) General Duty Clause for establishing a […]
Higher education: Using academic innovation and student engagement to differentiate your brand from the competition in challenging times
Author(s): Sheri Lambert, Assistant Professor and Academic Director MS-Market Research & Insights and Amy Lavin, Assistant Professor and Academic Director MS-Digital Innovation in Marketing, Temple University at Fox School of Business Journal: Journal of Education Advancement & Marketing Abstract: COVID-19 has changed the game in higher education. Universities and colleges across the globe are faced […]
Novel coronavirus disease (COVID-19) outbreak: Now is the time to refresh pandemic plans
Author(s): Lisa Koonin Journal: Journal of Business Continuity & Emergency Planning Abstract: This article outlines practical steps that businesses can take now to prepare for a pandemic. Given the current growing spread of coronavirus disease 2019 (COVID-19) around the world, it is imperative that businesses review their pandemic plans and be prepared in case this […]
Designing an alumni engagement scoring model to measure relationships and raise more money
Author(s): Mike Bacon, Vice President for Advancement and Alumni Relations, Trinity University, Christine Martinez, Senior Campaign Manager for Light the Night, Leukemia & Lymphoma Society, South Central Texas Chapter, John Orange, Director, Prospect Research, Advan Journal: Journal of Education Advancement & Marketing Abstract: You have probably heard the saying, ‘Engagement leads to giving’. We also […]
Understanding and applying Blockchain technology in banking: Evolution or revolution?
Author(s): Mark Buitenhek, Global Head of ING Transaction Services Journal: Journal of Digital Banking Abstract: This paper explores the emerging technology of blockchain, the technology that underpins Bitcoin and other cryptocurrencies looking at what the technology is and its potential to disrupt and transform the financial services industry. It highlights the technology’s characteristics and explains […]
Maintaining academic continuity in the midst of COVID-19
Author(s): Cheryl Regehr, Vice President and Provost and Susan McCahan, Vice-Provost, Academic Programs and Innovations in Undergraduate Education, University of Toronto Journal: Journal of Business Continuity & Emergency Planning Abstract: The delivery of high-quality academic programmes is central to the mission of any university. For this reason, maintaining academic continuity must be a key […]
Defining student journey mapping in higher education: The ‘how-to’ guide for implementation on campus
Author(s): JP Rains, Director of the Digital Strategy Office, Laurentian University Journal: Journal of Education Advancement & Marketing Abstract: A definitive process for reshaping the student experience — student journey mapping — allows for campus administrators to draw unique insights from the perspective of their key audience. Rooted in creating a user-centric experience, the concept […]
A whole city approach to mass casualty planning
Author(s): Tabitha Beaton, Planner, Calgary Emergency Management Agency and Katherine Severson, Lead, Emergency Management Team, Calgary Police Service Journal: Journal of Business Continuity & Emergency Planning Abstract: Traditionally, the response to mass casualty incidents has focused on the front line. However, effective management of these incidents relies on the seamless coordination of emergency, municipal […]
Communicating impact: Building a powerful development and communications relationship
Author(s): Pete Mackey, Chief Communications Officer, Amherst College, Charlie Melichar, Senior Consultant and Principal, Marts & Lundy, and Melanie Moran, Executive Director, Integrated Communications Unit, Vanderbilt University News and Communications Journal: Journal of Education Advancement & Marketing Abstract: This paper provides guidance and examples from senior leaders in the field for building an effective strategic […]
Standardisation in payments for digital commerce: Where are we, and where are we going?
Author(s): Max Geerling, Executive Adviser, e-Payments at Dutch Payments Association Journal: Journal of Digital Banking Abstracts: In the field of payments, standardisation is indispensable to establish successful products and services. There are good reasons to have the actual standards set by market players, driven by their business needs and foreseen opportunities. The current author believes […]
Soft skills in a hard world: Why emergency management and business continuity leaders must update their professional toolbox
Author(s): Michael Gladstone, Director of Emergency Management & Planning, WeWork and Shaun Brown, Global Incident Manager, Bloomberg Journal: Journal of Business Continuity & Emergency Planning Abstract: In today’s rapidly changing threat environment, especially amid the COVID-19 pandemic, the roles of emergency management (EM) and business continuity (BC) professionals are continuously evolving. Today’s EM/BC […]
Migrating to the cloud: Views from the UK’s first cloud-based bank
Author(s): Graham Olive, Deputy CEO, OakNorth Journal: Journal of Digital Banking Abstract: The cloud is the future of banking technology and it is just a matter of time before all financial institutions move their technology to it. This paper explores OakNorth Bank’s journey to the cloud; the process of getting the move approved by the […]
How to develop a profitable, customer-focused digital banking strategy: Open banking services and developer-friendly APIs
Author(s): Sophie Guibaud, Vice President, European Expansion, Fidor Bank Journal: Journal of Digital Banking Abstract: With the introduction of the update to Europe’s Payment Services Directive, PSD2, banks have a significant opportunity to implement new digital strategies. While the Access to Account (XS2A) scheme within PSD2 means banks need to completely overhaul the way they give […]
How to build more resilient businesses and communities: A proposal
Author(s): Martin Gierczak, Founder and J. Blake Messmer, Chief Administrator, Genesis Resiliency Journal: Journal of Business Continuity & Emergency Planning Abstract: Business continuity is in a comfortable state of established maturity. However, while most risk managers believe their current plan is fit for purpose, future disruptions are likely to take on different forms and […]
What faster payments means for anti-money laundering compliance
Author(s): Henry Balani, Global Head of Strategic Affairs, Accuity Journal: Journal of Financial Compliance Abstract: The global phenomenon of faster payments is having an impact on operational issues related to anti-money laundering (AML) compliance. Faster payments are a response to the need to modernise current payment settlement networks as a result of market, technology and […]
Building adaptive business continuity plans: Practical tips on how to inject adaptiveness into continuity planning processes
Author(s): Tracy Hatton, Managing Director and Charlotte Brown, Managing Director, Resilient Organisations Journal: Journal of Business Continuity & Emergency Planning Abstract: With the world becoming increasingly complex and uncertain, the disruptions that businesses face are becoming increasingly unpredictable. Traditional approaches to business continuity planning must therefore evolve to enhance organisational resilience. As this […]
How to be a truly digital bank
Author(s): Rajashekara Maiya, Associate Vice President, Infosys Journal: Journal of Digital Banking Abstract Consumers today are experiencing accelerated digital lives, supported in particular by rapid internet penetration, increasing smartphone adoption and an ever expanding network of networks. In this atmosphere, banks face a fundamental challenge: how to sustain and grow their business in the face […]
Identifying and addressing the risks of AI through regulations, compliance controls and technical design
Author(s): Sudhanshu Bahadur and Kuno Tucker Journal: Journal of Financial Compliance Abstract: This paper will identify and examine the various aspects of artificial intelligence (AI), surface the risks associated with AI, and provide compelling governance, compliance and technical solutions to mitigate those risks. AI is destined to accelerate the pace of change and development in […]
The era of connectedness: How AI will help deliver the future of banking
Author(s): Theodora Lau, Founder and Bradley Leimer, Co-Founder, Unconventional Ventures Journal: Journal of Digital Banking Abstract: How will the future model of financial services be delivered, and how can analytical tools leveraging artificial intelligence (AI) and machine learning create new forms of customer value? This paper begins by providing historical context around modern technological conveniences and […]
Confronting wicked problems and creeping crises: Integrated crisis management
Author(s): Brendan Monahan, Head, US Crisis Management & Resilience, Global Pharmaceutical Company, USA Journal: Journal of Business Continuity & Emergency Planning Abstract: The disciplines of crisis management, emergency management, business continuity and resilience are at an inflection point. Is the work of professionals in these fields subject to what some have called at recent industry […]
An intelligence led approach to addressing cyber fraud: Proactive fraud auditing
Author(s): Elizabeth Petrie, Director of Strategic Intelligence and Planning for Information Security, Citi & Casey Evans, Executive-in-Residence, Accounting and Taxation Department, Kogod School of Business, American University Journal: Journal of Financial Compliance Abstract: It is estimated the global cost of cybercrime will grow to US$2 trillion by 2019. With more than six billion connected devices […]
A community bank’s digital transformation: Process, people and branding — implementing a purposeful digital banking strategy that puts people first
Author(s): Josh Botnent Journal: Journal of Digital Banking Abstract: When faced with expanding digital service offerings, community banks tend to fall into one of three categories: do nothing, do only what their core processor allows for or do what helps bolster the bank’s client experience. Unfortunately, the third option is used by the fewest banks. […]
A culture of learning: Reinforcing a firm’s values, ethics and culture through building a learning environment in compliance
Author(s): Michael Roemer, Group Head of Compliance, and Mark Buckle, Head of Learning for Compliance, Barclays Journal: Journal of Financial Compliance Abstract: As financial institutions globally try to resolve legacy conduct issues and rebuild trust with clients, recent congressional hearings showing senior banking executives being challenged on systematic misconduct within their banks are a stark […]
Incorporating microdata into macro policy decision-making
Author(s): Jean-Marc Israël, Former Head of Division, European Central Bank and Bruno Tissot, Head of Statistics and Research Support, Bank for International Settlements Journal: Journal of Digital Banking Abstract: The ongoing expansion of granular data sets calls for broadening official statistical frameworks to benefit from this information in order to assist the assembling of macroeconomic aggregates […]
Financial crime compliance principles in the securities custody business
Author(s): Yannick Cherel, Group Product Head of Financial Crime Compliance, Standard Chartered, Olivier Goffard, Head of Group Compliance & Ethics, Euroclear, Mark Gem, Member of Executive Board, Clearstream & Marta González Pérez, Senior Advisor, Financial Crime Journal: Journal of Financial Compliance Abstract This paper aims to introduce the reader to the purpose and content of the […]
Trust your instincts? The challenges of surveying historic buildings
Author(s): Spencer Carroll, Chartered Building Surveyor, Lighthouse Surveyors, Journal: Journal of Building Survey, Appraisal & Valuation Abstract: This paper is concerned with the challenges of surveying historic buildings and the various ways that these buildings have been occupied and changed over their lifetime. It considers the unusual use of sgraffito on a London building and records for bomb-damaged properties in […]
From open banking to embedded finance: The essential factors for a successful digital transformation
Author(s): Joris Hensen, Founder and Co-Lead, API Program and Brigitte Kötting, Communications Manager, API Program, Deutsche Bank Journal: Journal of Digital Banking Abstract: Consumers’ needs have changed significantly in recent years, and so have their expectations of financial services. Not only does a large part of their life take place online, but digital apps and products […]
Crypto-assets: Commodities under European financial markets law?
Author(s): Ralph Rirsch & Stefan Tomanek Journal: Journal of Financial Compliance Abstract: This paper sheds light on the legal nature of crypto-assets in capital markets law. There is currently no generally accepted legal definition of the terms ‘crypto–assets’ or ‘cryptocurrency’ aside from the term ‘virtual currency’ in the 5th Anti-Money Laundering Directive. While it […]
The valuation of high-risk residential buildings and the role of EWS1
Author(s): Steve Phillips, Chartered Building Surveyor and Senior Lecturer, Northumbria University Journal: Journal of Building Survey, Appraisal & Valuation Abstract: In response to the tragic fire at Grenfell Tower in June 2017, the UK Government proposed regulatory reform with the purpose of ensuring residents feel safe and are safe in their own homes. This […]
How can new tools and technology such as artificial intelligence encourage new ways to communicate in the world of prudential regulation?
Author(s): Helen Packard, Digital Transformation Lead, Sholthana Begum, Head of Innovation and RegTech and Melvin Lopez-Corleone, Senior RegTech Specialist, Bank of England Journal: Journal of Digital Banking Abstract: This paper sets out how emerging technologies, such as artificial intelligence (AI), can enhance the supervisory efficiency of a modern regulator. The growth and complexity of data present […]
Retro-injected cavity wall insulation: Kill or cure?
Author(s): Tim Davies, Director and Principal, TR Davies Chartered Surveyors Journal: Journal of Building Survey, Appraisal & Valuation Abstract: There are in excess of 17 million homes in the UK of cavity wall construction — almost 70 per cent of all domestic dwellings. Government sources suggest that almost 12 million homes now either have […]
Preparing a Red Book valuation
Author(s): Anthony Banfield, Chartered Surveyor, Banfield Real Estate Solutions Journal: Journal of Building Survey, Appraisal & Valuation Abstract: The ‘RICS Valuation – Global Standards, effective from 31st January 2020’, or ‘Red Book’ as it is colloquially known, sets out the procedures that must be followed by RICS registered valuers when carrying out valuations. Although […]
Modern methods of construction
Author(s): Trevor Rushton, Group Chairman, Watts Group Journal: Journal of Building Survey, Appraisal & Valuation Abstract: Modern methods of construction (MMC) is an umbrella term describing non-traditional building methods and materials. Innovations are often born of political necessity; a profound housing shortage, labour shortages, climate change all combine to create a high demand for construction […]
The evolving role of compliance: How companies need to enforce their three lines of defence to protect the business
Author(s): Renata Hoes, Chief Compliance Officer, MLRO and Data Protection Officer, MFEX Luxembourg and Karin Gehlert, Financial Crime Compliance Professional Journal: Journal of Financial Compliance Abstract: Despite the increasing legal and regulatory requirements for financial institutions within the European Union, scandals surrounding compliance and corporate governance failures are continuously being revealed. Apart from significant fines […]
Three lines of defence — is it the right model?
Author(s): Donna Turner, Senior Consultant, Sciens Consulting Journal: Journal of Financial Compliance Abstract: Despite the plethora of legislation, regulatory requirements and industry guidance that financial institutions need to follow, there is an ever-increasing number of scandals involving risk management, governance and compliance failings. Each time a scandal hits the headlines, supervisory bodies, and organisations themselves, […]
The case for diversity, equality and inclusion
Author(s): Francis Janes, Industry Relations and Partnerships Director and Richard H. Harvey, Jr, Executive Vice President, General Counsel and Director of Compliance Risk, Beneficial State Bank Journal: Journal of Financial Compliance Abstract: This paper will give bank compliance officers and senior managers an understanding of how diversity, equity and inclusion efforts within their institutions will […]
Interim repairs: Remedies and relief
Author(s): Michael Duncan, Associate, Burges Salmon Journal: Journal of Building Survey, Appraisal & Valuation Abstract: Repair covenants are fertile ground for disputes, both during the term of the lease and on termination. This paper examines the significance of repair covenants in commercial leases during the lease term, and the allocation of responsibility to carry […]
‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers
Author(s): Kieley Taylor, Global Head of Social, [m]PLATFORM Journal: Journal of Digital & Social Media Marketing Abstract: In the world of social media marketing, advertisers face unprecedented opportunities and challenges. For this reason, they must understand current trends in social media. This paper describes 12 social media trends to inform advertisers looking to reach not […]
Moving to a perpetual KYC model: The benefits and the challenges
Author(s): Neil Isherwood, Compliance SME & Sales Strategy Leader, Dun & Bradstreet Journal: Journal of Financial Compliance Abstract: Financial services firms have been looking for many years to improve efficiency in the Anti Money Laundering/Know Your Customer (AML/KYC) onboarding process, looking towards a data led approach and automation to reduce costs. In many firms this […]
If BIM is the solution, what is the problem? A review of the benefits, challenges and key drivers in BIM implementation within the UK construction industry
Author(s): Jennifer Hardi, Senior Lecturer and Steve Pittard, Senior Lecturer, School of the Built Environment and Architecture, London South Bank University Journal: Journal of Building Survey, Appraisal & Valuation Abstract: The interest in Building Information Modelling has increased within the construction industry over the past few years, both within the UK and globally. This […]
Why Facebook Ads keep failing: Lessons learned from spending over US$1m on Facebook Ads
Author(s): John Huntinghouse, Vice President of Marketing and Emma Franks, Account Based Marketing Manager, TAB Bank and Ben Fife, Partner and Chief Digital Officer, Fluid Advertising Journal: Journal of Digital & Social Media Marketing Abstract: Facebook’s utilisation of machine learning and artificial intelligence (AI) can often identify profitable targets more quickly and more effectively than […]
How monitoring can inform and support the retrofit of traditional buildings
Author(s): Caroline Rye, Co-director and Cameron Scott, Co-director, ArchiMetrics Ltd Journal: Journal of Building Survey, Appraisal & Valuation Abstract: The climate crisis creates an imperative to improve the energy efficiency of our traditional buildings and retrofitting offers opportunities to reduce their energy usage, while creating more comfortable spaces that are affordable to run. Little […]
AI model risk: What the current model risk management framework can teach us about managing the risks of AI models
Author(s): Catarina Souza, Head of Model Development and Review Division, Bank of England Journal: Journal of Financial Compliance Abstract: The rapid adoption of Artificial Intelligence (AI) among financial institutions in recent years creates several opportunities, but also presents significant risks that require adequate risk management. Despite advances in recent years, AI regulation remains fragmented. This […]
Thinking differently about Pinterest
Author(s): Bob Gilbreath, Co-Founder/President, Ahalogy.com Journal: Journal of Digital & Social Media Marketing Abstract: Since launching in 2009, Pinterest has been one of the fastest-growing digital platforms. Users love its visual layout, curated boards and intuitive mobile app. The potential for marketing is great, as people frequently use it to discover new projects and products. […]
Historic wallpaper
Author(s): Allyson McDermott, Allyson McDermott Historic Interiors Journal: Journal of Building Survey, Appraisal & Valuation Abstract: Wallpapers can provide a wealth of information to help understanding the development and use of an historic building, but they are also valuable and often beautiful objects in their own right and as such need both appreciation and […]
The social enterprise: Building a digitally driven business to gain competitive advantage
Author(s): Larry Weber, Chairman, W2 Group Journal: Journal of Digital & Social Media Marketing Abstract: Since the millennium, social media have grown from a teenage fad to an essential business platform. Social media have permeated enterprises, transforming the ways they engage with customers, partners, employees and other key stakeholders. Today, businesses that execute a digitally-driven […]
Flooding in buildings
Author(s): David Gibbon, Founder, GLM Building Surveyors Journal: Journal of Building Survey, Appraisal & Valuation Abstract: Climate change will inevitably mean more rainfall and more floods in the UK. Integrated planning and more enlightened land management policies are required to reduce and mitigate the impact of the problem. Sources of information are available to surveyors involved in due diligence but […]
The shortest distance between two people is a story: Storytelling best practices in digital and social media marketing
Author(s): Jason Carlton, Marketing Manager, Intermountain Healthcare Journal: Journal of Digital & Social Media Marketing Abstract: A well-told story engages people in experiences that are shared, even if the story is simply being recounted by a third-party. Simply put, stories bring people together. This article draws on the author’s experience of having his heart kick-started […]
Condensation in loft spaces: Myths and realities
Author(s): Phil Parnham, Chartered Building Surveyor and Director, Blue Box Partners Journal: Journal of Building Survey, Appraisal & Valuation Abstract: Both European and national governments see the insulation of the existing housing stock as an effective method of reducing energy use across the UK and the EU. Although the proportion of insulated ‘hard to treat’ […]
Common defects surveyors encounter in Victorian and Edwardian properties
Author(s): Ian Rock, Director, Zennor Consultants Ltd Journal: Journal of Building Survey, Appraisal & Valuation Abstract: The case study chosen to illustrate this paper provides a clear example of the complexities involved in accurately assessing the causes of defects in buildings of the Victorian and Edwardian period. At a time when the surveying profession […]
The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care’s digital campaign in Germany
Author(s): Sonja Briffett, Head of Digital Marketing and Steffen Ruebke, VP and General Manager, Germany, Henkel Beauty Care Journal: Journal of Digital & Social Media Marketing Abstract: The advent of social media platforms has had a disruptive effect on the shopping habits of consumers. Whereas once a consumer would be inspired by a marketing tactic […]
The value of the Legal Entity Identifier for the payments industry
Author(s): Victoria Cleland, Executive Director for Banking, Payments and Innovation, Bank of England and Gerard Hartsink, Chairman, Global Legal Entity Identifier Foundation Journal: Journal of Payments Strategy & Systems Abstract: In November 2011, the G20 initiated the Legal Entity Identifier (LEI) programme for the development of a global system to uniquely identify parties engaged in […]
BR209: Site layout planning for daylight and sunlight: A guide to good practice, third edition 2022 — a review
Author(s): Lucy Taggart, Associate, Hollis Journal: Journal of Building Survey, Appraisal & Valuation Abstract: Following the UK implementation of European Standard EN 17037:2018 ‘Daylight in Buildings’ in May 2019, and the subsequent withdrawal of British Standard BS 8206–2:2008, the BRE’s 2011 publication ‘Site layout planning for daylight and sunlight: A guide to good practice, second […]
The future of cross-border wholesale payments: Mobilising central bank money across borders
Author(s): Ruth Wandhöfer, Financial Industry & Technology Expert Journal: Journal of Payments Strategy & Systems Abstract: Large-value cross-border payments constitute the life-blood of international trade and commerce and are thus crucial to national economies. This paper explores this high-value payment ecosystem, which has become more complex and expensive following the prudential regulatory reform rolled out […]
The marketing funnel versus the flywheel: Generating consistent leads through a new model of engagement
Author(s): Dave Meyer, President, BizzyWeb Journal: Journal of Digital & Social Media Marketing Abstract: The marketing funnel is a failing metaphor. A new model, known as the flywheel, offers new ways to re-engage existing leads and customers to grow more effectively. This paper describes where the funnel has failed and offers new tactics for re-engaging […]
The commercial viability of financial inclusion
Author(s): Andrew Parker, Digital Channels, Fiserv and Sunil Sachdev, GlobeOne Journal: Journal of Payments Strategy & Systems Abstract: Mobile phone penetration, regulatory trends, technological efficiencies and the development of low-value payments infrastructures now make it feasible for financial institutions to deliver financial services to more people in more places. With a few basic prerequisites in […]
The anatomy of an effective e-mail subject line: How to stand out in a crowded inbox
Author(s): Ewelina Aiossa, Founder, B.I.G. Marketing Consulting Journal: Journal of Digital & Social Media Marketing Abstract: E-mail marketing is one of the most pervasive communication tools around and its importance continues to grow with the use of technology. It is also one of the best and most cost-efficient ways to get a message out to […]
Standardisation: A conditio sine qua non for efficient payment services
Author(s): Gerard Hartsink Journal: Journal of Payments Strategy & Systems Abstract: Standardisation is an essential condition for delivering cost-effective, secure and easy to use payment services to customers. The cost of retail payments instruments in Europe are about 1 per cent of GDP. The globalisation of trade and the development of e-commerce require that national […]
Social networks, game-changer for e-money? Will social networks (e-)monetise the payments industry?
Author(s): Philippe Caluwaerts, Policy Officer, Audit and Credit Rating Agencies Unit, Financial Stability, Financial Services and Capital Markets Union Directorate General, European Commission Journal: Journal of Payments Strategy & Systems Abstract The idea that electronic money (e-money) could change the way in which payments are made has been around for more than a decade. Despite […]
Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations
Author(s): Castulus Kolo, Dean and Vice President for Research and Teaching and Florian Haumer, Vice Dean and Head of the Media School, Macromedia University Journal: Journal of Digital & Social Media Marketing Abstract: The rise of social media has expanded the opportunities for brands to communicate with their target audiences. In addition to mass communication […]
Rethinking the future of payments
Author(s): Steve Ledford, SVP Products and Strategy, The Clearing House Journal: Journal of Payments Strategy & Systems Abstract As more nations implement immediate payment systems, the industry has an opportunity to make payments not only faster, but safer and more useful. Tokenisation of payment credentials, credit-only transactions, imposition of robust access security, real-time anti-fraud/antimoney laundering/sanctions […]
Paid, earned and owned media: Convergence in social media
Author(s): Christy Belden, Senior Integrated Marketing Specialist, The Courier-Journal Journal: Journal of Digital & Social Media Marketing Abstract: Social media can be paid, owned or earned. What makes social media a truly remarkable marketing channel, however, is the intersection of all three in the social media space. This paper will discuss the application of social media […]
Open banking: The rise of the cloud platform
Author(s): Gary S.D. Farrow, Director, Triari Consulting Journal: Journal of Payments Strategy & Systems Abstract: This paper explores how traditional banking system architectures will be affected by the emergence of open banking. Platform models for open banking are proposed that accommodate both supply and demand-side solutions. On the demand side, the network effects of open […]
Winning against a dominant brand
Author(s): David Aaker, Vice Chair of Prophet and Professor Emeritus, Berkeley-Haas School of Business Journal: Journal of Brand Strategy Abstract: The successful e-commerce-first brands competing against Amazon provide a road map for any firm going against a dominant player in any category. These brands engage in strategic jujitsu by exploiting Amazon’s vulnerabilities — an impersonal/functional […]
Retail chatbots: The challenges and opportunities of conversational commerce
Author(s): Chi Hong Leung and Winslet Ting Yan Chan Journal: Journal of Digital & Social Media Marketing Abstract: AI technologies are widely used to support different activities in retail operations. In particular, retail firms have adopted chatbots to interact with consumers through various communication channels, including social media, live chat, SMS etc. In addition, chatbots […]
Why be liked when you can be loved?
Author(s): Jamal Benmiloud, founder of EARN Studios Journal: Journal of Brand Strategy Abstract: Today, people only recommend brands they love. If customers like you, be afraid, be very afraid. 81 per cent of people choose brands based on what their friends said. The author co-wrote Brand Love: How To Build A Brand Worth Talking About […]
Instant payments and cards: Apples and oranges or a possible substitute?
Author(s): Diederik Bruggink, Head of Innovation and Payments and Alessia Benevelli, Adviser Payments, Data and Innovation, European Savings and Retail Banking Group Journal: Journal of Payments Strategy & Systems Abstract: If instant payment instruments are to disrupt the card payments market as expected, this will require propositions that match or surpass those currently developed for […]
Influencer marketing: An exploratory study on the motivations of young adults to follow social media influencers
Author(s): Flor Morton, Research Professor of Marketing, Universidad de Monterrey, Mexico Journal: Journal of Digital & Social Media Marketing Abstract: The advent of social media has changed how businesses engage with their audience. Companies today are identifying key opinion leaders (also known as influencers) to promote their products via social media, leveraging the ability of these […]
How payments professionals can engage more effectively with regulatory colleagues
Author(s): Ruth Wandhöfer, Head of Regulatory & Market Strategy EMEA, Global Transaction Services, Citi Journal: Journal of Payments Strategy & Systems Abstract: This paper examines the European Union (EU) decision-making process around financial legislation, with a particular focus on the payment services industry. Given the plethora of regulatory requirements emanating from the EU, it is […]
We will not stop until the world dreams in cheese: Redefining the Wisconsin cheese brand
Author(s): Suzanne Fanning, Chief Marketing Officer and Senior Vice President, Dairy Farmers of Wisconsin/Wisconsin Cheese Journal: Journal of Brand Strategy Abstract: This paper analyses Wisconsin Cheese’s way out of the branding problem it had five years ago. It discusses how Dairy Farmers of Wisconsin decided to rebuild the brand from the ground up. Consumers’ […]
FinTech and financial inclusion: Opportunities and challenges
Author(s): Marc Hollanders, Former Special Adviser on Financial Infrastructure, Bank for International Settlements Journal: Journal of Payments Strategy & Systems Abstract: Financial inclusion, in essence, is about promoting broader access to and usage of financial services, in particular payment services. At the heart of payment services are transaction accounts. This paper will describe the crucial […]
Increasing in-store sales through creative omni-channel digital and social media marketing strategies: Case study of HobbyTown
Author(s): Andrew Smith, President, initiate-it Journal: Journal of Digital & Social Media Marketing Abstract: Many retailers with brick-and-mortar locations are losing ground or failing due to the rapid rise of e-commerce. In stark contrast, US toys and games retailer HobbyTown saw 5 consecutive quarters of increased in-store sales and customer engagement following 12 consecutive quarters […]
Facebook’s Libra: A case for capital markets supervision?
Author(s): Ralph Rirsch and Stefan Tomanek, Austrian Financial Market Authority Journal: Journal of Payments Strategy & Systems Abstract: This paper considers some of the seemingly simple questions that people have been asking about Facebook’s Libra, with particular regard to its legal nature. As this paper will show, thanks to the way Libra is structured, it […]
Uncovering the foundational habits of a customer experience brand
Author(s): Mohan Nair, Senior Vice President and Chief Innovation Officer, Cambia Health Solutions Journal: Journal of Brand Strategy Abstract: Corporations are very eager to create a brand through their customers’ experiences. Much emphasis is currently placed on delighting the customer through experience mapping and journey optimisation. There exist, however, deeper foundational elements and habits […]
Improving return on investment and measurement on Facebook
Author(s): Kizzy Lilburne, Senior Brand Manager, Kettle Foods Journal: Journal of Digital & Social Media Marketing Abstract: The role of social media is changing, not only as consumer trends rapidly shape and as social networks truly start to understand their value, but also as marketers become more demanding of social media channels. No longer are […]
The agile content marketing roadmap: Integrating strategy and execution
Author(s): Bert Van Loon, Co-founder, Content Marketing Fast Forward Journal: Journal of Brand Strategy Abstract: This paper analyses the challenge of developing an adaptive strategic process for content marketing that fits a continuously changing internal and external environment. It presents a visual framework, published under Creative Commons, where strategy and execution are integrated in an […]
Evolving a payments business to meet the demands of a distributed economy
Author(s): Tyrone Canaday, Managing Director, Financial Services Technology Strategy and Operations, Protiviti Journal: Journal of Payments Strategy & Systems Abstract: Payment services are in the frontline of the ongoing digital technology revolution. Financial technology (FinTech) companies are breaking boundaries and offering services such as digital cash, cognitive systems and distributed ledger technology to offer customers […]
How understanding audiences can drive organic growth and increased engagement
Author(s): Meredith Bausback, Director of Marketing and Audience Development, Golf Digest Journal: Journal of Digital & Social Media Marketing Abstract: This article describes how analysing audiences effectively can lead to organic growth. It provides an overview of the ever-changing media landscape and offers suggestions as to how brands can combat the uncontrollable algorithm changes in […]
That VIP feeling: Activation, measurement techniques and best practices in sport sponsorship
Author(s): Spencer C. Wellington, Grants Accountant, Food & Friends, Inc., Artemisia Apostolopoulou, University Professor of Sport Management and Marketing, and David P. Synowka, Professor and Department Head of Sport Management, Robert Morris University Journal: Journal of Brand Strategy Abstract: The primary goal of this research was to examine current trends in sport sponsorship, particularly in […]
How L’Oréal adopted new technologies to scale personalisation, adapt to new customer demands and evolve into the top beauty tech company
Author(s): JaKenna Gilbert, Nordic Group Digital Director, L’Oréal Denmark Journal: Journal of Digital & Social Media Marketing Abstract: Across the globe, the COVID-19 pandemic has had a massive — and likely long-lasting — impact on commercial and consumer trends. For companies specialising in consumer packaged goods and traditionally reliant on physical stores for the majority […]
Cryptocurrency Bitcoin: Disruption, challenges and opportunities
Author(s): Wim Raymaekers, Global Head of Banking Market, SWIFT Journal: Journal of Payments Strategy & Systems Abstract: Cryptocurrencies such as Bitcoin are a hot topic in the financial industry. Looking specifically at the purpose of cryptocurrencies for making payments, this paper aims to illustrate (1) the key challenges that cryptocurrencies must overcome to achieve widespread […]
Right now. For tomorrow: Launching a purpose-driven sustainability brand
Author(s): Howard Breindel, Co-CEO, DeSantis Breindel Journal: Journal of Brand Strategy Abstract: Although corporate sustainability campaigns are common, rarely do brands begin with ecological concerns, rooting their identity in a pre-existing commitment to protecting our planet. ENGIE, a multinational energy and services company, sets such a project in motion in 2019, establishing a one-of-its-kind company […]
Can India get to 25 billion retail digital transactions in 2017–18?
Author(s): Mahadevan Balakrishnan, Payment System Development Group, World Bank Journal: Journal of Payments Strategy & Systems Abstract: The government of India has set a target of 25 billion retail digital transactions for the year 2017–18 and is pushing all agencies to work towards this goal. This is an ambitious goal when one considers that India […]
Delivering personalised digital experiences to customer segments of one: Case study of SAP
Author(s): Shawn Burns, Global VP, Digital Marketing, SAP Journal: Journal of Digital & Social Media Marketing Abstract: This case study describes SAP’s efforts to deliver a personalised digital experience to every customer visiting its flagship web property, SAP.com. The paper discusses the key components required to deliver the personalised experience, and the resulting performance improvements […]
Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities
Author(s): Kate Nightingale, Head Consumer Psychologist & Founder, Style Psychology Journal: Journal of Brand Strategy Abstract: Department stores are struggling, yet a new breed of multi-brand retailers operating retail-as-service models are thriving. Brand communities are gaining popularity as a next differentiating factor in brand proposition, especially with direct-to-consumer (DTC) brands applying it so successfully and […]
Building a global digital identity infrastructure
Author(s): Gottfried Leibbrandt, Author and Adviser and Daniel Goldscheider, Chief Executive Officer, yes.com Journal: Journal of Payments Strategy & Systems Abstract: This paper lays out the need for an electronic identity infrastructure. After describing the landscape, current alternatives and hurdles to overcome, it proposes a way forward, based on the recently launched Global Assured Identity […]