Forthcoming content

Each volume of Journal of Digital & Social Media Marketing consists of four quarterly 100-page issues. A selection of articles and real-world case studies scheduled for Volume 14 includes:

  • Beyond human attention: AI-to-AI communication as the next frontier in marketing
    Nivi Mogali, Director of Enterprise Omnichannel Analytics Capabilities, GSK
  • Strategic AI implementation in marketing: From near-term use cases to campaign optimization
    Seojoon Oh, Product Manager, Uber
  • A case study on (re)building brand trust through authenticity on Reddit
    Keith Nieves, Head of Global Communities, Sonos
  • How to bridge customer and employee experiences with AI automation
    Abdul Khaled, Transformation Director, Digital Products & Customer Experience Growth, E.ON Next
  • GEO is the new SEO: How generative engine optimisation is the cornerstone of the AI search revolution
    Cathy Whitlock, Vice President, Digital Strategy, Parkinson’s Foundation
  • How to bring data together from multiple sources to power smarter personalization and segmentation across mobile-first channels
    John Johnson, VP, Revenue and Success – Platform, Vibes
  • How brands get personalisation wrong and how they can move to an integrated media strategy which addresses this
    Mike Fantis, Vice President, Managing Partner, DAC
  • How to build brands that AI algorithms can understand to boost visibility
    John Triplett, Business Development Director, IDX
  • Rethinking technical and content strategies to align with how crawlers evaluate and rank information
    Jessyca Frederick, Director, Digital Product, Wine Enthusiast, and Tory Gray, CEO and Founder, The Gray Dot Company
  • How to adapt SEO and content strategies for AI powered discovery
    Ali Haris, Director, Organic Search & AI Innovation, Men’s Wearhouse at Tailored Brands
  • Strategies for ensuring that your marketing keeps pace with changing omnichannel patterns
    Courtney Miller, Vice President, Global Brand & Consumer Activation, AMOREPACIFIC
  • Navigating authentic marketing in the age of AI
    Sophie Winter, National Manager, Content and Social, Australian Wildlife Conservancy
  • How to harness the untapped power of broadcast and location-based channels in omnichannel campaigns
    Jennie Roper, Head of Intelligence OOH, WPP Media
  • How NAACP employed high-impact social media strategies that transformed engagement
    Vanessa Mbonu, Vice President of Marketing, NAACP
  • Feeling present and curious in influencers’ product reviews: How sensory richness persuades in e-commerce
    Shuer Zhuo, PhD Candidate, Matthew Eastin, Professor, Stan Richards School of Advertising and Public Relations, Moody College of Communication, The University of Texas at Austin, and Vincent Cicchirillo, Assistant Professor, Graham School of Management, Saint Xavier University
  • Generative AI from the perspective of optimizing brand visibility and understanding how to decode the black boxes that each LLM vendor owns
    James Hocking, Principal Consultant — Enterprise AI, Databricks & Data Governance (Contract), Hocking Digital
  • How post-pandemic anxiety reducing behaviour choices turned to habitual buying
    Ruchika Sachdeva, Assistant Professor of Practice-International Business, Dolan Business School, Fairfield University
  • From chaos to clarity: Building scalable content operations in the age of AI
    Ariana Keil, Senior Growth Marketing Manager, Canto
  • Delivering partner value in coalition loyalty: The power of brand, data and technology
    Martin Lam, Customer Insights Assistant Manager, and Philip To, Head of Customer Insights, yuu Rewards, Wee Lee Loh, Group Chief Digital and yuu Rewards Officer, DFI Retail Group
  • How AI is impacting SEO
    Alex Murphy, Co-founder, Balance- The Financial Services Digital Marketing Agency
  • Exploring transparency, trust, and scepticism when disclosing AI as a creative partner in social
    Jennifer L. Dapko, Associate Professor of Marketing, and Elizabeth A. Krause, Associate Professor of Healthcare Management, Florida Southern College
  • Maps, memes, and meteorological mayhem: Humanising disaster communication in the social media age
    Saira Manns, Public Affairs Officer, Queensland Police Service, Australia
  • Algorithms and their effect on building fandoms
    Bettina Sherick, President & Founder, Hollywood in Pixels
  • Advertising the unpopular: A social identity theory perspective
    Maja Jerrentrup, Professor for New Media, Hochschule Landshut
  • Digital pioneers or mere illusions? Decoding young consumers’ perception of virtual influencers and their social advocacy
    Huan Chen, Chair and Professor, Department of Advertising, Samantha Olinick, Ziqi Zhu, College of Journalism and Communications, University of Florida, and Cheng Chang, Stan Richards School of Advertising & Public Relations, Moody College of Communication, The University of Texas at Austin