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Call for papers: Governance, Safety, and Ethics in AI for Marketing Analytics
Call for Papers
Table of Contents
Volume 9 (2023-24)
Volume 8 (2022-23)
Volume 7 (2021-22)
Volume 6 (2020-21)
Volume 5 (2019)
Volume 4 (2018)
Volume 3 (2017)
Volume 2 (2016)
Volume 12 (2026-27)
Volume 11 (2025-26)
Volume 10 (2024-25)
Volume 1 (2014-15)
Featured Articles
Measuring the success of social marketing campaigns with web/digital analytics
Optimising marketing strategies by customer segments and lifetime values, with A/B testing
Out-of-home and top of mind: Moving beyond panels in out-of-home marketing
Publisher: Julie Kerry
First Published: November 2014
ISSN (print): 2054-7544
ISSN (web): 2054-7552
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