Forthcoming content

A selection of articles scheduled for Volume 11 of Journal of Education Advancement & Marketing – consisting of four quarterly 100-page issues, published in print and online – includes:

  • Developing two award-winning campaigns which put the element of fun into fundraising campaigns
    Brooke Preston, Director of Brand Voice, University Communications and Marketing, Ohio University
  • MIT’s EMBA strategic rebrand journey
    Krissy Dolor, Senior Associate Director, Marketing, Recruiting & Communications, Executive Degree Programs, and Katie Hoye, Data Solutions Analyst & Data Architect, MIT Sloan School of Management
  • Building smarter advancement teams: A formula for strategic staffing ratios across diverse institutions
    Bukky Gray, Director of Talent Management and HR, University of Cambridge Development and Alumni Relations
  • How to build a coordinated gift policy framework
    Nicola Gruen, Senior Development Analyst, University of California Office of the President
  • From fragmentation to focus: Implementing a liaison model to demystify and transform advancement in large decentralised colleges and universities
    Meredith Metcalf, Senior Director of Development and Alumni Relations and Anna Stenport, Professor of Communication Studies and Dean, Franklin College of Arts and Sciences, University of Georgia
  • Persistent silos and structural misalignments that slow down advancement teams, exhaust staff, impact employee engagement and morale, and weaken the donor and alumni experience
    Annie Quade, Associate Vice President – Strategy & Engagement, The University of Texas at El Paso
  • Transforming advancement services for strategic advancement success
    Mark Koenig, Chief Innovation Officer and Vice President, Technology, Oregon State University Foundation
  • Alumni engagement metrics: We can’t do what we can’t track
    Nicole Dorssers, Executive Director, Strategic Engagement, Vivian Chang, Director, Operations, Alumni Relations, and Ophelia Yu, Director, Alumni Relations, Simon Fraser University
  • What makes for remarkable university and college brands
    Ethan Braden, VP and Chief Marketing Officer, Texas A&M University
  • Balancing the urgent and the enduring: Tensioning crisis communications with long-term reputation management in higher education
    Rachel Sandison, Deputy Vice Chancellor, External Engagement, University of Glasgow
  • What makes for successful AI-powered engagement campaigns
    Marie Storrar, Media and Communications Officer, Ann Harrison, CAHSS Creative Design Lead, and Jackie Thompson, Marketing & Communications Manager (CAHSS), University of Edinburgh
  • Results seen thus far from implementing autonomous fundraising
    Jennifer Shimp-Bowerman, Director, Campaign and Prospect Development, Strategic Philanthropy, University Advancement, Bucknell University
  • Collaborative intelligence: Unlocking annual giving insights with Tableau and Snowflake
    Muza Furin-Carraux, Senior Associate Director, Advancement Analytics, Carnegie Mellon University, and Julie Knight, Assistant Vice President, Annual Giving, University of Central Florida
  • How Duke University has standardised alumni engagement surveys for data-driven decision making
    Jo Supernaw, Senior Director of Faculty Engagement, Lifelong Learning, Alumni Engagement and Development, Duke University
  • Beyond automation: Generative AI as a strategic thought partner in educational advancement
    Liz Hawkins, Chief Advancement Officer, Adelaide University
  • How Kettering University created a data-driven, digital-first strategy that boosted visibility, built alignment, distinctiveness, and results
    Suzanne Petrusch, Interim Vice President, Enrollment Management, Kettering University
  • How to engage diverse global audiences with data-driven, tailor-made content
    Camille Rogers, Associate Director, Marketing and Digital Engagement, UCD Alumni & UCD Foundation, University College Dublin
  • How Penn State is leveraging influencer marketing
    Courtney Witmer, Assistant Director of Social Media, Penn State University
  • From credentials to competencies: Rethinking hiring for the future
    Dexter Bailey, Vice President for Advancement and Alumni Relations, Caltech
  • How Gettysburg College Communications and Marketing office developed a process to gauge performance by combining different KPIs
    Staci Grimes, Director of Marketing and Digital Engagement, Gettysburg College
  • Engaging students in the digital era: Lessons from ULiège’s TikTok and Instagram journey
    Alice LaCroix, Communications Officer, University of Liège
  • How the University of Idaho has achieved four consecutive years of enrolment growth
    Adam Stoltz, Director of Enrollment Marketing, University Communications and Marketing, University of Idaho
  • Balancing the immediate with the enduring: Managing crises while building long-term university reputation
    Tania Rhodes-Taylor, Executive Director, Communications and External Affairs, King’s College London
  • The power of proof: How reporting drives strategy, alignment, and advocacy
    Kerry Salerno, Chief Marketing & Communications Officer/Vice President, and Danielle Perry, Assistant Vice President, Marketing and Communications Strategy, Babson College
  • Executing a strategic communication plan for a successful website redesign
    Meaghan Milliorn, Senior Director of Web Strategy and Operations, University of Arkansas at Little Rock
  • Exploring strategies for building dynamic digital engagement opportunities
    Maggie Stroud, Associate Director of Alumni Relations, Duke University Sanford School of Public Policy
  • Personalisation at scale: Progressive profiling for graduate enrolment at Purdue’s Daniels School of Business
    Kelsey Smith, Salesforce Marketing Cloud Administrator, and James Cox, Salesforce Administrator, Mitch Daniels School of Business, Purdue University
  • Changing expectations: Selling the value of a degree to a new generation
    Hannah Burchell, Director of Marketing, Communications and External Relations, University of Salford