Journal:
Abstract: Morgan and her co-authors present the implementation and outcomes of Pipeline Outreach Day (POD), an innovative initiative developed by the Development and Alumni Relations team at the Johns Hopkins Bloomberg School of Public Health. POD serves as a tool to enhance pipeline development by engaging a wide array of team members in prospect outreach activities. The paper examines the background, methodology, outcomes and future directions of POD, offering insights and lessons learned that can be applied in a variety of fundraising settings.
Keywords: pipeline, donor, discovery, identification, data quality