Forthcoming content
A selection of articles and real-world case studies scheduled for Volume 12 of Applied Marketing Analytics – consisting of four 100-page issues in both print and online – includes:
- Closing the loop: A comparative analysis of change management frameworks for AI-era marketing
Katie Robbert, Co-Founder and Chief Executive Officer, Trust Insights - Beyond the last touch: A framework for implementing multi-touch attribution in high touch enterprise marketing
Sri Duggirala, Group Manager, Enterprise Marketing Data Science, Atlassian - What the analytics department will look like in 2030: Identity integrity as the new constraint on marketing effectiveness
Lawrence Latvala, Founding Partner, Stealth Mode - Fortified by design: Governance and ethical guidelines for building AI-powered marketing tools via “vibe coding”
Jimmy Newson, CEO/Founder, Moving Forward Small Business - Navigating privacy, ethics, and governance in clickstream data: Challenges and frameworks for responsible agentic AI
Pavan Valluri, Data Ai Product Leader, Clickstream Analytics Architect, Clickstream Governance, H-E-B - The organisational playbook for agentic AI: Governing trust, risk, and customer experience across the modern marketing enterprise
Devyendar Maganti, Lead Platform, Prudential Financial - Scaling content operations for generative AI: A roadmap for the enterprise
Seth Earley, CEO, Earley Information Services - Clean before clever: Why data quality is the missing layer in marketing analytics performance
Susan Walsh, Founder & Managing Director, The Classification Guru - Connecting content to segments via metadata
Lisa Brown, AEM Functional Platform Lead, Accenture Song - Single-Turn Crescendo Attack on state of the art text-to-image generative AI models
Nataliia Bagan, Research Assistant in ML & Software Engineering, Align Technology - The law of relationship fidelity: How identity and intent data drive market share in the relationship economy
Paul Lima, Managing Partner, Lima Consulting Group - Mapping digital marketing configurations for customer satisfaction: A morphological analysis with evidence from Japan
Xuan Chen, Business Consultant, CREATIVEHOPE - How AI helped transform this B2B marketing department
Kelly Cutler, Associate Professor, Northwestern University - A conceptual review of neuromarketing research through text-mining techniques: Practical insights for marketing decision makers
Kobra Bakhshizadeh Borj, Associate Professor & Mahdi Bashirpour, PhD candidate in Marketing Management, Allameh Tabataba’i University - Application of neuromarketing tools in marketing research: The perspective of Lithuanian neuromarketing experts
Gita Šakytė-Statnickė, Associate Professor, Klaipeda University - GPT-4o and executable text mining in marketing: A reproducibility-oriented comparison with a KNIME workflow
Sandra Castro-González, Associate Professor & Adrián No-Pérez, PhD Student, School of Business Administration, University of Santiago de Compostela - Retail membership clubs: An exploration of belonging, membership and spending behaviours
Martin P. Block, Professor Emeritus, Integrated Marketing Communications, Frank J. Mulhern, Professor of Integrated Marketing Communications and Director of Retail Analytics Council & Larry DeGaris, Executive Director, Medill Spiegel Research Center, Northwestern University - When bad moods work: Emotional priming in marketing negotiations
Mir Pauwels, Student Researcher, Commonwealth School & Raoul Kübler, Professor of Marketing, ESSEC Business School - Leveraging artificial intelligence to build marketing and sales resilience in the digital era
Animesh Kumar Sharma, Research Scholar & Rahul Sharma, Professor, Mittal School of Business, Lovely Professional University - Beyond missing data: Bayesian estimation of absent dimensions in choice-based conjoint studies
Mangesh Kasbekar, Professor & Dean, N. L. Dalmia Institute of Management Studies and Research