Each volume of Journal of Digital & Social Media Marketing consists of four quarterly 100-page issues.
The articles published in Volume 1 are listed below:
Volume 1 (2013-14)
Volume 1 Number 4
- Community-led marketing for mobile games: Rovio’s fans first strategy
Saara Bergstrom, VP, Marketing Communications/Social Marketing Manager, Rovio - Using social data to develop social intelligence: Case study of Cisco
Leslie Lau, Social Media Manager, Cisco - How digital and social media helped 100-year-old brand Louisville Slugger stay relevant
Matt Whitaker, SVP, MEplusYOU and Kyle Schlegel, VP, Marketing, Hillerich & Bradsby Co - To app or not to app — and how
Suresh Ramaswamy, Head Digital & Social Planning and Katherine Liew, Social Media Planner, Leo Burnett - The omni-channel customer experience: Driving engagement through digitisation
Ravi Bhalla, VP, Strategic Transformation, Barclays - An introduction to digital engagement in China
James Keady, Global Digital Marketing Manager, McLaren - Empowered and engaged: Exploring social media best practices for not-for-profits
Tessa Warner, Director of Research, University of Nebraska Foundation, Alexis Abel, Public Relations Counsel, Swanson Russell and Frauke Hachtmann, Associate Professor, University of Nebraska-Lincoln - 21st-century digital marketing
Ewelina Aiossa, Director of Marketing and Communications, Topix Pharmaceuticals - Engaging consumers through conversations: A management framework for greater performance across converged channels
Paul Pangaro, CEO, General Cybernetics and Hagen Wenzek, Principal and Founder, Freestyle Consulting - Social media and the law in India
Ardi Kolah, Guru in a Bottle, Suren Sista, Professor, Rajesh Babu, Professor, Indian Institute of Management Calcutta
Volume 1 Number 3
- The battle for the future of search and social: Facebook Graph Search in a broader strategic context
Marc Blinder, EMEA Director, Social Media Strategy, Adobe - Choosing the right social media platform and understanding the markets they reach
Nigel Taylor, Social Media and Content Executive, Hostelworld.com - Deutsche Bank’s ‘What if’ campaign: The value of high quality and interactive content in social media
Carla Mouchbahani, Head of Digital Communication, Deutsche Bank - Developing an online sales channel within a B2B environment
Nicholas Weber, Head of E-commerce, BFS Group - The keys to customer engagement: Customer emotion and customer feedback and the effective channels marketers need to achieve ROI
Mike McMaster, Head of Customer Experience, Rapide - The exponential value of long-term client/agency relationships in a digital world
Irv Brechner, EVP and Founding Partner, Acquirgy - Email isn’t dead – it’s just on the move: Planning for mobile email
Kristin Luck, President, Decipher - Special Olympics Australia: Not-for-profit digital and social media strategy, from zero to hero
Peter Wilson, Head of Strategy, Cato Partners and Alex McNeilly, General Manager, Marketing, Partnerships & Communications, Special Olympics Australia - Paid, earned and owned media: Convergence in social media
Christy Belden, VP, Media + Marketing, Leapfroginteractive - Building green brands with social media
Avinandan Mukherjee, Chair, Marketing Department, Montclair State University School of Business
Volume 1 Number 2
- The role of content in creating meaningful conversations online: Case study of Henkel Beauty Care’s digital campaign
Sonja Briffett, Head of Digital Marketing and Steffen Ruebke, VP and General Manager, Germany, Henkel Beauty Care - Cut through the fog: How to act on your website data
Brian Alpert, Web Analytics & SEM Analyst, Smithsonian Institution - Integrating social media with mobile, online and other marketing channels
Andrew Pearson, President, Qualex Asia - Tailoring websites for the user for increased conversion: The Wild Dunes Resort
Andressa Chapman, Director of Marketing, Wild Dunes Resort - Using digital and social media to execute a quit smoking contest: The QUITPLAN Services QuitCash Challenge
Molly Hull, Brand Development Supervisor, Clarity Coverdale Fury, Michael Sheldon, Senior Communications Manager and Marietta Dreher, Director of Marketing and Communications, ClearWay Minnesota - Engaging stakeholders through social media to build long-lasting, high quality relationships
Shelley W. Greene, Senior Director of Marketing, Randolph Community College - Implementing a social media policy in a traditional media company: Case study of TC Transcontinental
Jean-Francois Denault, Owner & CEO, Impacts and Hervé Jodoin, Digital Communications & Business Strategy Consultant - How non-profit organizations are using social media and how they need to change their approach
Ryan Goodenough, Assistant Executive Director, Communications, NYSARC - Corporate blogging and virtual communities
Bradley Jobling, Social Media Manager, Columbia University Medical Center - Web 2.0 marketing: The need for a new research agenda for social marketing
Don Iverson, Executive Director, Illawarra Health & Medical Research Institute, Sandra C. Jones, Director and Jennifer Dooley, Centre for Health Initiatives, University of Wollongong
Volume 1 Number 1
- The social enterprise: Building a digitally driven business to gain competitive advantage
Larry Weber, Chairman, W2 Group - How to grow fans, create relevant content and increase engagement on Facebook: Case study of Just Eat
Tess Tucker, Head of Digital Marketing, Just-Eat - Creating meaningful customer experiences and campaigns in social media: Case study of O2
Kristian Lorenzon, Social Media Manager, O2 - Social media and collaboration: A board’s eye view
Madlen Nicolaus, Senior Marketing & Community Manager, Salesforce and Michael Bayler, Director of Strategy, SapientNitro - Beyond open rate: Why it is time for e-mail marketers to think reach, frequency, impact
Dela Quist, CEO & Founder, Alchemyworx - RNIB’s Talking Books engagement campaign: A case study
Paul McCartney, Managing Director, Gforce Communications and Karen Pierre, Development Manager, Royal National Institute of Blind People (RNIB) - Social media: Listening to act, listening to learn
Gina Pingitore, Chief Research Officer and Jeremy Detgen, Social Media Analyst, J.D. Power & Associates - EU privacy and electronic communications regulations
Ardi Kolah, former Head of Communications, Europe, Genworth Financial - Mass communication on social media: Strategy for scaling up personal conversations
Agmon David Porat, CEO, 12Mass - Defining social media ‘marketing multipliers’
Don E. Schultz, Professor of Integrated Marketing Communication and Martin P. Block, Professor of Integrated Marketing Communications, Northwestern University